Dell Saves Six Months on Production of Demo Videos

Benefits realized: 

• Slashed video production time and costs
• Increased effectiveness of sales demo
• Reduced pre-sales technical questions

Dell, Inc., is well-known as a provider of PC and server hardware. But did you know this Fortune 100 company is also in the software business?

Dell OpenManage is systems-management software for Dell servers that plays an important role in the company's positioning as a “solutions” provider for enterprises. With every server that ships, Dell includes a Microsoft PowerPoint demo touting the benefits of OpenManage software.

To increase sales of the software, however, Dell needed a more powerful and engaging demo. The solution? Add screen capture videos that would take customers on a visual, step-by-step tour of every aspect of OpenManage.

High-Quality Demo Videos for Less

Building demo videos quickly and inexpensively required a full-featured, easy-to-use screen recorder that would capture cursor movements, keystrokes, and menu selections as full-motion video. To ensure compatibility and smooth playback across many platforms, videos also needed to adhere to industry standard formats.

Thanks to Camtasia Studio, the OpenManage marketing team very quickly created a series of crystal-clear videos that met all these objectives.

Dell chose Camtasia Studio for this project because of the software's exceptional ease of use, strict adherence to AVI video standards, and the speed with which marketing staff could record screen activity, edit the clips, and add text, graphics and audio. Simply put, no other product could match Camtasia Studio's usability and performance.

ESG's Senior Consultant of Product Marketing, Lance Osborne, says, “Camtasia Studio took what could have been a lengthy and prohibitively expensive process and gave us a fast, effective solution that didn't force us to sacrifice production quality.”

In fact, Dell estimates they saved six months of production time and untold dollars by using Camtasia Studio, rather than a cumbersome video production suite.

A Powerful Sales Tool

Almost immediately, the OpenManage demo videos became one of Dell's most cost-effective and compelling sales tools. These videos bring the software to life with a degree of clarity and thoroughness that words alone could not match.

“Our sales force was immediately impressed with the value of the OpenManage demo, and our support staff is not having to field nearly as many pre-sales technical questions,” says Osborne. “Camtasia Studio packs a powerful feature set that allows us to capture dynamic on-screen activity, highlight and annotate specific functionality, and deliver compressed files that don't clog up corporate networks.”