Jonathan Landeros is a senior applications engineer at KETIV Technologies in Fullerton, Calif. At KETIV, Jonathan leads courses on Autodesk Inventor and Autodesk Showcase software solutions. He's also a key presenter at the KETIV Technologies Autodesk Manufacturing Academy.
"At KETIV, we have many Camtasia and Snagit users," said Jonathan. "Our primary use for Camtasia Studio is in the creation of instructional videos for people learning Autodesk Inventor and Showcase software. These videos may be supplemental instructional videos to accompany the printed materials we supply, or they can be 'tips and tricks' videos placed on our website or our YouTube channel for everyone’s use. We’ve even created quick videos to highlight a specific set of steps for technical support."
Worth A Thousand Words
"Camtasia Studio’s single biggest advantage is that a good visual is worth a thousand words," Jonathan said. "I’ve found that users may not have time to grab a book and find the page, but they do find time to open a web browser and watch a YouTube video, or view a video we’ve sent them via email. I’ve also seen where a quick video can be a lot more helpful than a long e-mail struggling to describe which icons to click for a desired result, reducing the number of clarifying contacts when working with someone via e-mail for example."
Real Value in Camtasia
"I think the real value of Camtasia comes from the fact that it’s a contributing tool in so many aspects of our business. It’s used in technical support, marketing, pre and post sales, by giving us a way to provide professional visuals to our prospects and end users," said Jonathan. "One of the things that helped our tech tips page become the most visited page on the KETIV Technologies website is the presence of videos available at that link."
About KETIV Technologies
KETIV is a business consulting firm helping engineers and designers achieve optimum creativity, efficiency, response times, and teamwork. Focused on the manufacturing, architecture, building construction, civil engineering, and process plant industries, KETIV’s team of industry experts increases the profitability of engineering companies by helping them simplify the process of conceptualization, design, and production. An Autodesk Gold Partner for Manufacturing, a Silver Partner for AEC, and an Autodesk Consulting Services Partner, KETIV serves clients from offices in the Pacific Northwest, California, and the Southwest. To learn more, visit KETIV's website: www.ketiv.com