Explore TechSmith

Home / Company /

FOR IMMEDIATE RELEASE
For further information:
Mrs. Cindy Fuhrman
Marketing Department
TechSmith Corporation
Voice: +1 517 333-2100 x.165
E-Mail: c.fuhrman@techsmith.com

Chad Wandler
Split Rock Communications for TechSmith
Voice: +1 703 548-3630
E-mail: chad@splitrockpr.com

TechSmith Growth Soars as Company Lands 3.5 Million New SnagIt® Software Users in 12 Months

TechSmith Adds Nearly 10,000 Users Worldwide Every Day, SnagIt Emerges as De Facto Standard in Screen Capture Technology

East Lansing, Michigan, August 22, 2001 -- TechSmith Corp., the leading provider of screen capture technology for more than a decade, today announced that it added approximately 3.5 million users of its flagship software, SnagIt, from July 2000 through July 2001. The numbers confirm SnagIt's immense worldwide popularity among both business and personal computer users, and leave no doubt about SnagIt's position as the #1 screen capture solution.

"From day one, we have focused on innovation, quality and the needs of our users, and we have parlayed that focus into an enormous and very loyal customer following," said William Hamilton, TechSmith's chief executive officer. "The universal appeal of SnagIt and our other imaging products is based on their unmatched ease of use and the immediate value they bring to sophisticated enterprise users as well as casual home users. We plan to build on our tremendous momentum by continuing to deliver the most powerful, feature-rich and flexible screen capture software on the market."

Limitless Applications, Global Appeal
SnagIt is not only a useful tool for millions of students, small businesses, parents, teachers and community organizations, nearly every member of the Fortune 500 is represented among SnagIt's users. AT&T, Coca-Cola, Disney, IBM, Sony, Sprint, the United States Army, even educational institutions such as Harvard and Princeton, are using SnagIt to communicate more effectively and universally. SnagIt has reached every corner of the globe, with customers in 37 countries on six continents, and TechSmith has established extensive distribution networks in Europe and Asia.

Originally created as a basic screen capture and print utility, SnagIt has evolved into a robust, productivity-enhancing imaging tool. Among the most common professional applications for SnagIt are documentation, employee and customer training, technical support, classroom teaching and distance learning, Web development, publishing, software design, and the creation of sales and marketing materials. For home users, SnagIt is a fun, simple and inexpensive tool for capturing images found on the Web and for manipulating pictures that are shared among family and friends.

High Growth in Difficult Economic Climate Magnifies SnagIt's Value
In the face of a global economic slowdown that has led to the demise of many technology companies, SnagIt's strong performance underscores the software's compelling value. Customers in 2001 are downloading SnagIt at twice the rate they downloaded the software in 2000. Among TechSmith's many distribution points, including CNET and ZDNet, SnagIt is consistently among the most popular software offerings.

Honeywell International, one of the Dow Jones Industrials component corporations, is one of SnagIt's satisfied customers. Honeywell uses SnagIt to streamline work being done by a team of software engineers in India and the United States. Using SnagIt, Honeywell has been able to simplify intra-company communications and reduce the time required to complete certain tasks from one week to just one day. "TechSmith has created a truly universal tool, and our programmers and testers in India and the United States have found it to be extremely useful," said Honeywell engineer Greg Hacker.

System Requirements and Availability
SnagIt supports Microsoft Windows 95, Windows 98, Windows NT, Windows 2000, and Windows ME. The suggested retail price is $39.95. Volume pricing is available. The software is available for download at www.techsmith.com.

About TechSmith
TechSmith Corporation is located in East Lansing, Michigan. Incorporated in 1987, TechSmith provides a range of practical tools to capture and manipulate images, voice and video from Windows desktops. The company’s SnagIt and Camtasia software packages enable customers to enhance and transform the captured material and create streaming content for Internet broadcasts, Web sites and business presentations. For additional information, visit www.techsmith.com.

Explore TechSmith