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Morae Tutorials: Customer Research and Morae

New to customer research? Or, are you already familiar with customer research, but want to understand how Morae fits into the process? The following documents will help you understand how to use Morae with certain types of customer research.

You will learn the high-level steps involved in integrating Morae with these customer research methods, all the way from planning to creating presentations. Use the provided templates and samples to help you get started right away.

Morae 3

Morae 3 Customer Research and Morae Tutorials

Usability Testing Basics (PDF | 327 KB): If you're new to usability testing, start with this document which explains the basics of usability testing, including information about how to figure out what to test, when to test, and how to test.
Software or Web Site Usability Testing with Morae (PDF | 1.2MB): How to use Morae to conduct usability tests for software or web sites.
Paper Prototype Testing with Morae (PDF | 1.1MB): How to use Morae to test paper prototypes.
Hardware or Mobile Device Usability Testing with Morae (PDF | 1.0KB): How to use Morae to conduct usability tests on hardware or mobile devices.
Focus Groups with Morae (DOC | 102KB): How to use Morae to conduct a focus group.
Usability Testing Protocol (DOC | 104KB): Use for hardware, software, paper prototype, or web site usability tests. Includes sample scripts, surveys, tasks, and more.
Usability Testing Checklist (DOC | 105KB ): Use this checklist to identify the activities required for planning and executing a successful usability test.
Presentation Template (PPT | 983KB): Use to create a PowerPoint presentation of your findings to share with stakeholders. The template guides you through what information to include in your presentation.
Usability Test Sample Report (DOC | 117KB): Use to create a report of your findings. The sample guides you through what information to include in your report.
Example Focus Group Moderator Guide (DOC | 102KB): Edit this list of example questions to prepare for your focus group.
Usability PowerPoint Presentation (ZIP | 25.3 MB): Need help convincing others of the value and importance of usability? Download our Usability PowerPoint Presentation to help you make the case.

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