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| News You Can Use |
June 2008 | Issue 15 |
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As some of you may know from the last newsletter, I recently moved to Michigan from Colorado. In doing so, I had to setup service at our new house. Things went pretty smoothly ...except for one ...getting our internet hooked up. Being a product of the internet age and someone who despises those phone systems that force you to tell a machine why you are calling, I decided that I would try ordering online.
Problem #1: Their system could not locate my address so I had to call.
Problem #2: It took at least 15 minutes to get someone on the phone that could actually take my order. Then, they would not give me the free modem that was advertised online because I did not place my order online...what! Their system could not find my address, why should that cost me $80?
Problem #3: My service was setup at my neighbors house. This resulted in no less than 6 hour-long phone calls where I was transferred at least 4 times and no one seemed to know anything.
Long story kind-of short, 3 weeks later, I finally have internet! Yay! I am not even going to try to explain how terrible the online order checking system was...it could never even find my order number and said that the order did not exist in the database, way to give your customers that warm fuzzy. Okay, so apologizes for the rant but this experience really made me think.
If you want to understand the problems your customers might encounter with your business, product and/or service, try becoming a customer. Give your main phone number a call and see how long it takes you to get to a live person who can actually answer your questions.
You may have the greatest, easiest to navigate Web site or the most functional product on the market but, bottom line, if the staff at your company cannot help your customers, your Web site and great product do not matter.
It needs to be EASY for potential customers to become actual customers. Really, I should have just cancelled my order and moved on to another provider.
I have had the DSL now for almost a week now and it works great. Once it was up and running, no problems. It was getting there that was the trick.
Katie Birmingham Newsletter Editor
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June was a busy month here at TechSmith with 2 releases. We already talked about Screencast.com 1.0 but don't miss out on the other big news of SnagIt 9. With new features like multi-capture capability and image combining, this is the most versitile, easy-to-use SnagIt yet. Find out more about SnagIt 9 by checking out the product tour or see what's new.
After the SnagIt 9 release, when all the hard work was done, TechSmith's Chief Evangelist, Betsy Weber, conducted a series of interviews with some of the TechSmith employees who worked on SnagIt 9. One of these was with Sylvaia Dye from our user experience department. Take a look at SnagIt 9 from a usability perpective.
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 Conan Heiselt, Instructional Designer |
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When using Morae, by default the first Observer to connect to a recording session becomes the task logger. But what if you want someone else to be the task logger? In this 2-minute video Conan shows you how to change which Observer is the task logger.
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Morae Usability Testing
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UserVue Remote User Research
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Logitech QuickCam Pro 5000 Digital Zoom and Pan
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TechSmith Lapel Microphone High Quality Sound
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Camtasia Studio Recording and Presentation
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Screencast.com Media Hosting
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