Explore Morae

Do you get excited when you see "News You Can Use" appear in your inbox? I hope so! My goal is to make you drop whatever you're doing and read the newsletter as soon as it arrives. I want it to be that good. But I need your help.

Can you take a moment right now to answer seven questions that will help us tune the newsletter so it's drop-everything good?

If you choose to provide your email address at the end of the survey, we'll enter you in a drawing to win one of five 1-month passes to UserVue, our remote user research service - a $149 value! Winners will be drawn at random on March 10 and notified by email.

Thanks for your feedback...and for reading!

Daniel Foster
Newsletter Editor

Have you ever clicked a Google search result, taken one glance at the site, and clicked away? For whatever reason, that site made a bad first impression on you.

In this month's guest-authored article, Todd Follansbee, lead consultant for Web Marketing Resources, shares how user testing can measure visitors' first impressions of a Web site.

Todd discusses how to use personality profiles, find the best environment for testing, and provide a realistic "starting point" with Google. He lists specific questions to ask, and what you should learn from users' answers.

Todd's approach considers both traditional usability factors and persuasive elements of messaging, branding, and benefits.

"...if you cannot motivate the user to enter the site, good usability is wasted," he said.

Todd often does his user testing on-site, in a business or a home. He uses Morae usability testing software to record users' interactions with the Web site, uncover patterns in the data, and share highlight videos with stakeholders.

"Using Morae to record messaging, persona behavior and the persuasive elements of conversion will make you money both by improving your Web sites and offering new services as consultants," he said. Continue reading Todd's article...

We're looking for more guest authors! Have an idea for an article? Email us.

When you run a search in Morae Manager, the results appear in the Search Results pane. You can view the search results in List view, Chart view, or a combination of both.

Choose Chart view to see the distribution of your search results over time. Morae can display search results in either line graph or histogram format.

Chart view is a great way to get a "bird's eye view" of your data. From there, you can pinpoint areas of interest for further investigation.



In this tutorial I'll walk you through the steps of using Chart view. I'll answer the questions "When should I use the Chart view?" and "How does the Chart view work?"