usability testing and market research software

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Software & website usability testing

Usability Testing in Action

Morae captures every nuance of your testing session, providing you with hard data and vivid, undeniable examples of usability problems. Stakeholders can observe the session live over the network. Your notes and theirs are indexed to the video, making it easy to work with the data later.

Save time on analysis and reporting! Morae automatically calculates and graphs effectiveness, efficiency, and satisfaction. Find all comments on the same task across all your recordings, instantly. Drag charts and tables into your report. Export video clips directly to your presentation.

The setup for software and usability testing will usually include camera and screen recording, where you'll enjoy these unique Morae features:

Focus groups & in-depth interviews

Focus Groups in Action

Whether you gather customers around a fancy conference table or sit down for a one-on-one, bring Morae along to capture the interaction and share the results quickly and powerfully.

Type notes and flag important moments as Morae records video from up to two cameras. Team members or stakeholders can watch the live video stream…and log their own observations. Everything is captured digitally on your hard drive—no videotape to transfer, no hand-written notes to type up.

As soon as the session is over, quickly search back through the notes and markers, select the best clips, and export your highlight reel directly to PowerPoint. Faster turnaround—better results!

The setup for focus groups and in-depth interviews will usually include single or dual-camera capture, where you'll enjoy these unique Morae features:

Mobile device & hardware testing

Mobile Device Testing in Action

Are you building things people merely tolerate…or things they love? Whether it’s a mobile phone, GPS unit, or an espresso machine, you can improve the design by testing it in the hands of real customers.

Watch customers manipulate physical buttons and navigate on-screen menus. Capture their body language, verbal comments, and success rates. Use Morae’s complete toolset to log, analyze, and present the data.

The setup for mobile device and hardware testing will usually include single or dual-camera capture, where you'll enjoy these unique Morae features:

User testing has become much more efficient since Morae has been on the market.

–Jakob Nielsen, usability guru and co-founder of the Nielsen Norman Group

Paper prototype testing

Paper Prototyping in Action

The sooner you can get customer feedback, the better. With Morae you can mock up a design, put it in front of customers, and test their reactions…all in an afternoon. Stakeholders can quickly see what’s working, and what isn’t, by observing your session live or viewing it as video.

The setup for paper prototype testing will usually include single or dual-camera capture, where you'll enjoy these unique Morae features:

Field Studies

Gain a richer understanding of what customers really need by observing them in their natural environment. Send Morae into the field on a laptop, or record on the customer’s own computer. Your product and marketing teams can see exactly how customers respond to the product, which features they use, and what can be improved.

The setup for field studies will usually include single or dual-camera capture, where you'll enjoy these unique Morae features:

• Import additional video files for analysis
• Audio normalization

Real stories of Morae in market research

• Monsters and Rollercoasters: MSU M.I.N.D. Labs Uses Morae to Capture and Log Research Video
• Morae on the Obstacle Course at United States Air Force Academy

Real stories of Morae in user experience

• Dell Achieves Quality Results at a Fraction of a Cost
• Mentor Graphics Pinpoints Problems in Designs
• Intermountain Healthcare Conducts Large Scale Usability Testing in the Field for GE Healthcare
• Electronic Ink Uses Morae for Field Testing at 60 m.p.h.