Training and Collaboration Across State Lines

American Cancer Society Saves on Costs, Trains Effectively With Camtasia

Angela Dockett is the marketing communications manager for the Great Lakes Division of the American Cancer Society, the largest voluntary health organization in the United States. In her role, she manages internal and external communications projects for two states including newsletter and content creation for their intranet website, website development and maintenance, email campaigns, and social media presence.

Angela first heard about TechSmith products from the division’s Information Technology (IT) department, where they were using Camtasia to create training videos. Soon, their IT department trained someone from each department to use the software so that each department in turn could create their own training videos as needed.

"I use Camtasia for training new employees on our intranet and social media policies," said Angela. "Other departments are training for risk management, events, the list is endless. We used to do a lot of in-person training, but with the cost of travel and budget cuts, we had to start training creatively."

Being able to communicate visually across state lines is a huge plus for Angela, as the Great Lakes Division encompasses thirteen field offices in two states. Her team also uses Jing and Snagit to help troubleshoot problems and communicate ideas. "I manage a number of different websites on multiple content management systems, so being able to share ideas and feedback easily is essential," she said. "With a national organization like ours, I'm often working on editing websites and content with people in other regional offices or at our national headquarters in Atlanta. With tools like Camtasia, Snagit, and Jing, I can easily show what I’m seeing on my screen and indicate changes that need to be made. It just makes my job easier!"

"As a non-profit, we're constantly trying to do more with less," Angela commented. "Because we're conscious of expenses, upgrading to the latest software isn't always an option. I think you'll see non-profits going to these types of tools, where you can create content quickly and effectively for little to no cost or help from IT."