{"id":303854,"date":"2024-12-20T16:48:05","date_gmt":"2024-12-20T21:48:05","guid":{"rendered":"https:\/\/www.techsmith.com\/learn\/?post_type=tutorial&#038;p=303854"},"modified":"2025-05-05T15:43:37","modified_gmt":"2025-05-05T19:43:37","slug":"where-to-begin-creating-better-content","status":"publish","type":"tutorial","link":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/","title":{"rendered":"Where To Begin: Creating Better Content"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n\t<div class=\"dx-block-wistia-embed\">\n\t\t<script type=\"text\/javascript\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/esecb1p9a6.jsonp\" async=\"async\"><\/script>\n\n\t\t<div class=\"wistia_responsive_padding\">\n\t\t\t<div class=\"wistia_responsive_wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"wistia_embed wistia_async_esecb1p9a6 videoFoam=true\">&nbsp;<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-amp-downloads\">Resources &amp; Downloads<\/h2>\n\n\n\n<p>Click below to download the Create Better Video Content PDF for more insights and information in your quest to create better videos.&nbsp;<\/p>\n\n\n\n<p><strong>The guide covers the following topics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why video is critical for business<\/li>\n\n\n\n<li>Insights into knowing your audience<\/li>\n\n\n\n<li>Why consistency is key<\/li>\n\n\n\n<li>The role of storytelling<\/li>\n\n\n\n<li>Avoiding perfection in video creation<\/li>\n\n\n\n<li>Audio and gear&nbsp;<\/li>\n\n\n\n<li>11 types of videos you can start creating<\/li>\n<\/ul>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/Creating_Better_Video_VMW-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Creating_Better_Video_VMW.\"><\/object><a id=\"wp-block-file--media-6a477b0a-eb16-4d38-b31d-c79a98ee1136\" href=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/Creating_Better_Video_VMW-1.pdf\">Creating_Better_Video_VMW<\/a><a href=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/Creating_Better_Video_VMW-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-6a477b0a-eb16-4d38-b31d-c79a98ee1136\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-the-speakers\">Meet the Speakers<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_Amy_Landino_x300.1539801867394.jpg\" alt=\"Amy Landino image\"><\/td><td>Amy Landino Co-Founder,&nbsp;Aftermarq<br><a href=\"http:\/\/www.youtube.com\/amytv\" target=\"_blank\" rel=\"noreferrer noopener\">AmyTV<\/a><\/td><td>Amy Landino is the award-winning host of AmyTV, a YouTube series dedicated to helping women go after the life they want. At Aftermarq\u2014the innovation studio Amy co-founded with her partner Vincenzo Landino\u2014she and her associates provide content strategy for brands who want to grab the attention of those who matter to their mission, helping them grow to their maximum potential.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_Andrew-Kan-x300.1539865814988.jpg\" alt=\"Andrew Kan headshot\"><\/td><td>Andrew Kan, Director of Video Production<br><a href=\"https:\/\/www.tubebuddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy<\/a><\/td><td>Andrew Kan has been a YouTuber since 2007. He started with a passion for film and has helped build YouTube channels over the years for brands like Family Feud, BBC and Fox. Andrew has connected with his love for helping others with film, and through his work at TubeBuddy, he directs and creates Tubebuddy&#8217;s YouTube series.<br>\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_BrianFanz_2018x300.1539799294101.jpg\" alt=\"Brian Fanzo image\"><\/td><td>Brian Fanzo, Millennial Keynote Speaker &amp; Podcaster<br><a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.isocialfanz.com&amp;data=02%7C01%7C%7C3417509016e64d1a011b08d63452e66d%7C77d3096378724d1193742c2b2a12ad65%7C0%7C0%7C636753928000738241&amp;sdata=DQ8RBynY33szjupkugY0Qwd%2Fzlvnyn5UgOve25dBeX8%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">iSocialFanz<\/a><\/td><td>Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and generation z consumers.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_ChristinKardos_300x300.1540840248539.png\" alt=\"Christin Kardos image\"><\/td><td>Christin Kardos, Social Media &amp; Community Manager&nbsp;Convince &amp; Convert<br><\/td><td>Known as a \u201cdigital cheerleader,&#8221; Christin was found online promoting and participating in live events related to community building, social business, and professional development. At Convince &amp; Convert, she listened, responded, and connected on social media and did extensive event promotion. Christin Kardos has since passed, but her passion for content creation and communication left an imprint on the community.<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_FernandoHeadshot300x300.1541008553927.jpg\" alt=\"Fernando Silva image\"><\/td><td>Fernando Silva, Account Executive<br><a href=\"https:\/\/www.wistia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wistia<\/a><\/td><td>Fernando is a former Account Executive at Wistia \/ B2B video strategist who works towards helping companies implement video in their digital marketing and sales strategy creatively. Fernando is also a coffee enthusiast, wine tasting aficionado and is definitely a dog person.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_jerm-300x300.1541008222932.jpg\" alt=\"Jeremy Vest image\"><\/td><td>Jeremy Vest, Senior Evangelist<br><a href=\"https:\/\/academy.techsmith.com\/video-promotion-and-growing-your-audience\/vidiq.com\" target=\"_blank\" rel=\"noreferrer noopener\">VidIQ<\/a><\/td><td>Jeremy is Director of Marketing at vidIQ and has created video marketing strategy for several fortune 100 companies and famous YouTubers. He\u2019s known as the video marketing strategist for brands and coaches several of the video marketers you see on stage. His customers have over 2 billion organic video views and over 10 million subscribers.<br>\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_Owen-Video-300x300.1535131976841.jpg\" alt=\"Owen Video image\"><\/td><td>Owen Video<br>YouTube Marketing Consultant,&nbsp;<a href=\"https:\/\/academy.techsmith.com\/video-promotion-and-growing-your-audience\/thevideospot.net\">thevideospot.net<\/a><\/td><td>Owen Video is a YouTube Marketing Consultant. He has made over 1,000 videos for the web and has a YouTube channel with 40k subscribers, more than 2.2 million minutes of watch time. Having recently defeated cancer in the same year he doubled his business, Owen is uniquely qualified to show you the pathway for making money with online video no matter what stage of business you\u2019re in.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_nicknimmin-300x300.1541008946231.jpg\" alt=\"Nick Nimmin image\"><\/td><td>Nick Nimmin, YouTube Certified Creator<br><a href=\"http:\/\/www.youtube.com\/nicknimmin\" target=\"_blank\" rel=\"noreferrer noopener\">www.youtube.com\/nicknimmin<\/a><\/td><td>Nick Nimmin teaches content creators how to grow their YouTube channels, make videos and other YouTube and video related subjects.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_robertoblake2016header_300x300.1541010232789.jpg\" alt=\"Roberto Blake image\"><\/td><td>Roberto Blake, CEO and Creative Director<br><a href=\"http:\/\/createawesomemedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create Awesome Media, LLC<\/a><\/td><td>Roberto Blake is the CEO and Creative Director of Create Awesome Media, LLC., where he develops and produces digital content and online media properties. Currently, he is the host of a popular Creative Education Channel on YouTube, &#8220;Always Be Creating&#8221;. Roberto also hosts and co-produces the &#8220;Create Something Awesome Today Podcast&#8221;, in partnership with Liebsmedia.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_sean-cannell_300x300.1540838348535.png\" alt=\"Sean Cannell\"><\/td><td>Sean Cannell<br><a href=\"https:\/\/www.youtube.com\/thinkmediatv\">www.youtube.com\/thinkmediatv<\/a><\/td><td>Sean Cannell is a best selling author, YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. Sean&#8217;s YouTube channels have over one million subscribers, his videos have been viewed over 43 million times and he has been featured as one of the &#8220;20 Must Watch YouTube Channels That Will Change Your Business&#8221; by Forbes.<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_Sherri_Powers_x300.1539791981492.jpg\" alt=\"Sherri Powers image\"><\/td><td>Sherri Powers, Director of Marketing<br><a href=\"https:\/\/www.techsmith.com\/\">TechSmith<\/a><\/td><td>Sherri is responsible for the success of TechSmith\u2019s marketing activities, including the development and delivery of the marketing strategy, marketing tactics, and external communications relating to TechSmith\u2019s brand and product lines. Sherri has over 9 years of experience working on strategic marketing programs within the video communications industry.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_tim-square-300px.1539791197868.jpg\" alt=\"Tim Square image\"><\/td><td>Tim Schmoyer, Founder<br><a href=\"https:\/\/www.youtube.com\/videocreators\" target=\"_blank\" rel=\"noreferrer noopener\">Video Creators<\/a><\/td><td>Tim&#8217;s company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains other creators and business leaders to master the YouTube platform and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 million&nbsp;subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.\ufeff<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_m_pierce_techsmith_com_p9z3l6_public_TylerHeadshot-300x300.1539787920063.jpg\" alt=\"Tyer Lessard Image\"><\/td><td>Tyler Lessard, VP Marketing<br><a href=\"http:\/\/www.vidyard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VidYard<\/a><\/td><td>Tyler is VP Marketing at Vidyard, a leading provider of video marketing, video selling and video analytics solutions for business. Tyler drives global marketing strategy as well as thought leadership programs in the areas of content marketing, video marketing and sales enablement. When he&#8217;s not chasing higher engagement rates, Tyler can be found chasing one his four amazing children or watching something ridiculous on Netflix.<br>Video Promotion&nbsp;<a>Next<\/a><br>\ufeff<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resources &amp; Downloads Click below to download the Create Better Video Content PDF for more insights and information in your quest to create better videos.&nbsp; The guide covers the following topics: Meet the Speakers Amy Landino Co-Founder,&nbsp;AftermarqAmyTV Amy Landino is the award-winning host of AmyTV, a YouTube series dedicated to helping women go after the [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":303859,"template":"single-tutorial-redesign.php","tcategory":[1918],"ttag":[],"tutorial_folder":[],"class_list":["post-303854","tutorial","type-tutorial","status-publish","has-post-thumbnail","hentry","tcategory-training-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where To Begin: Creating Better Content | TechSmith Academy<\/title>\n<meta name=\"description\" content=\"Learn why video is essential for businesses, the importance of storytelling, and tips for creating consistent, high-quality content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where To Begin: Creating Better Content | TechSmith Academy\" \/>\n<meta property=\"og:description\" content=\"Learn why video is essential for businesses, the importance of storytelling, and tips for creating consistent, high-quality content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TechSmith Learn\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T19:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1615917874.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Where To Begin: Creating Better Content | Academy Tutorial\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/\",\"name\":\"Where To Begin: Creating Better Content | TechSmith Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/promo-image.1615917874.png\",\"datePublished\":\"2024-12-20T21:48:05+00:00\",\"dateModified\":\"2025-05-05T19:43:37+00:00\",\"description\":\"Learn why video is essential for businesses, the importance of storytelling, and tips for creating consistent, high-quality content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/promo-image.1615917874.png\",\"contentUrl\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/promo-image.1615917874.png\",\"width\":1920,\"height\":1080,\"caption\":\"Three people beside speech bubble icons on a yellow and gray background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/where-to-begin-creating-better-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"All Tutorials\",\"item\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academy\",\"item\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Where To Begin: Creating Better Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#website\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/\",\"name\":\"TechSmith Learn\",\"description\":\"Show What You Know\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#organization\",\"name\":\"TechSmith Corporation\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/techsmith-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/techsmith-logo.png\",\"width\":1307,\"height\":390,\"caption\":\"TechSmith Corporation\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Where To Begin: Creating Better Content | TechSmith Academy","description":"Learn why video is essential for businesses, the importance of storytelling, and tips for creating consistent, high-quality content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/","og_locale":"en_US","og_type":"article","og_title":"Where To Begin: Creating Better Content | TechSmith Academy","og_description":"Learn why video is essential for businesses, the importance of storytelling, and tips for creating consistent, high-quality content.","og_url":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/","og_site_name":"TechSmith Learn","article_modified_time":"2025-05-05T19:43:37+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1615917874.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Where To Begin: Creating Better Content | Academy Tutorial","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/","url":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/","name":"Where To Begin: Creating Better Content | TechSmith Academy","isPartOf":{"@id":"https:\/\/www.techsmith.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/#primaryimage"},"image":{"@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1615917874.png","datePublished":"2024-12-20T21:48:05+00:00","dateModified":"2025-05-05T19:43:37+00:00","description":"Learn why video is essential for businesses, the importance of storytelling, and tips for creating consistent, high-quality content.","breadcrumb":{"@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/#primaryimage","url":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1615917874.png","contentUrl":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1615917874.png","width":1920,"height":1080,"caption":"Three people beside speech bubble icons on a yellow and gray background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/where-to-begin-creating-better-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"All Tutorials","item":"https:\/\/www.techsmith.com\/learn\/tutorials"},{"@type":"ListItem","position":2,"name":"Academy","item":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy"},{"@type":"ListItem","position":3,"name":"Where To Begin: Creating Better Content"}]},{"@type":"WebSite","@id":"https:\/\/www.techsmith.com\/learn\/#website","url":"https:\/\/www.techsmith.com\/learn\/","name":"TechSmith Learn","description":"Show What You Know","publisher":{"@id":"https:\/\/www.techsmith.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techsmith.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techsmith.com\/learn\/#organization","name":"TechSmith Corporation","url":"https:\/\/www.techsmith.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techsmith.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2021\/09\/techsmith-logo.png","contentUrl":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2021\/09\/techsmith-logo.png","width":1307,"height":390,"caption":"TechSmith Corporation"},"image":{"@id":"https:\/\/www.techsmith.com\/learn\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial\/303854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial"}],"about":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/types\/tutorial"}],"author":[{"embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/users\/80"}],"version-history":[{"count":3,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial\/303854\/revisions"}],"predecessor-version":[{"id":322103,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial\/303854\/revisions\/322103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/media\/303859"}],"wp:attachment":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/media?parent=303854"}],"wp:term":[{"taxonomy":"tcategory","embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tcategory?post=303854"},{"taxonomy":"ttag","embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/ttag?post=303854"},{"taxonomy":"tutorial_folder","embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial_folder?post=303854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}