{"id":303923,"date":"2024-12-20T09:13:49","date_gmt":"2024-12-20T14:13:49","guid":{"rendered":"https:\/\/www.techsmith.com\/learn\/?post_type=tutorial&#038;p=303923"},"modified":"2025-09-02T13:03:44","modified_gmt":"2025-09-02T17:03:44","slug":"creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin","status":"publish","type":"tutorial","link":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/","title":{"rendered":"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n\t<div class=\"dx-block-wistia-embed\">\n\t\t<script type=\"text\/javascript\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/40677flnjb.jsonp\" async=\"async\"><\/script>\n\n\t\t<div class=\"wistia_responsive_padding\">\n\t\t\t<div class=\"wistia_responsive_wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"wistia_embed wistia_async_40677flnjb videoFoam=true\">&nbsp;<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-summary\">Summary<\/h4>\n\n\n\n<p>In this video, Nick walks us through the techniques he uses when creating an engaging video. As you watch the video, think about the following questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What is the importance of the packaging of your video? What effect will it have on your audience&#8217;s engagement and expectations?<\/li>\n\n\n\n<li>What&#8217;s the difference between Nick&#8217;s three hook examples? How will Nick&#8217;s hook-creation techniques help you connect with your target audience?<\/li>\n\n\n\n<li>Why are pattern interruptions effective at recapturing the attention of the viewer? Did Nick\u2019s pattern interruption demonstration pique your interest?<\/li>\n\n\n\n<li>What are open loops, and how can they prevent your viewers from leaving your video? How can you use this technique to challenge your audience?<\/li>\n\n\n\n<li>How can understanding what parts of your videos your viewers are watching (or not watching) help you make informed decisions and predict audience behavior? Why is this important?<\/li>\n<\/ol>\n\n\n\n<p>The methods recommended in this video have helped Nick increase engagement on YouTube videos, but can help work in other settings as well. We encourage you to try out Nick&#8217;s techniques to improve your videos and keep your viewers interested.<\/p>\n\n\n\n<p><a href=\"https:\/\/academy.techsmith.com\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/1124778\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-videos-that-engage-viewers-and-keep-them-watching-lesson-notes\">Creating Videos that Engage Viewers and Keep them Watching | Lesson Notes<\/h2>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/Nick_Nimmin_Engaging_Your_Viewers___Lesson_Notes-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Nick_Nimmin_Engaging_Your_Viewers___Lesson_Notes.\"><\/object><a id=\"wp-block-file--media-78ee138a-9f44-41e6-8e47-1373f8b45777\" href=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/Nick_Nimmin_Engaging_Your_Viewers___Lesson_Notes-1.pdf\">Nick_Nimmin_Engaging_Your_Viewers___Lesson_Notes<\/a><a href=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/Nick_Nimmin_Engaging_Your_Viewers___Lesson_Notes-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-78ee138a-9f44-41e6-8e47-1373f8b45777\">Download<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-materials-and-resources\">Materials and Resources<\/h2>\n\n\n\n<p>Check out these other resources about creating engaging content<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td>Learn the tips and tricks to help draw people in and keep them watching your videos.<br>\u00a0<br><a href=\"https:\/\/www.techsmith.com\/blog\/engaging-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.techsmith.com\/learn\/engaging-video\/<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/academy.techsmith.com\/basics-of-writing-using-scripts\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" class=\"wp-image-303932\" style=\"width: 500px;\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249354_engagematt.1646249358848.png\" alt=\"Man talking with text that reads &quot;MAKING ENGAGING VIDEO WITH MATT PIERCE&quot; on a yellow background.\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249354_engagematt.1646249358848.png 1160w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249354_engagematt.1646249358848-300x180.png 300w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249354_engagematt.1646249358848-1024x615.png 1024w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249354_engagematt.1646249358848-768x461.png 768w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249354_engagematt.1646249358848-150x90.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/td><\/tr><tr><td>Learn how to use storytelling to connect with your audience when creating a video tutorial.<br>\u00a0<br><a href=\"https:\/\/www.techsmith.com\/blog\/impactful-story-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.techsmith.com\/learn\/impactful-story-videos\/<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.youtube.com\/watch?v=JarFB1drArg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"346\" class=\"wp-image-303938\" style=\"width: 500px;\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249481_andrewkan.1646249485899.png\" alt=\"Man against a yellow background with text reading &quot;Making Impactful Videos Using Stories with Andrew Kan.&quot;\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249481_andrewkan.1646249485899.png 1158w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249481_andrewkan.1646249485899-300x208.png 300w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249481_andrewkan.1646249485899-1024x709.png 1024w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249481_andrewkan.1646249485899-768x532.png 768w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646249481_andrewkan.1646249485899-150x104.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/td><\/tr><tr><td>In our FREE ebook, we&#8217;ve put together practical strategies to get out of the woods and create engaging, powerful video content on your own that reaches your audience.&nbsp;&nbsp;<br><br><a href=\"https:\/\/discover.techsmith.com\/marketing-ultimate-guide-to-video\/&nbsp;\">https:\/\/discover.techsmith.com\/marketing-ultimate-guide-to-video\/&nbsp;<\/a><br><br><br><br><br><br><br><br><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/discover.techsmith.com\/marketing-ultimate-guide-to-video\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"355\" class=\"wp-image-304009\" style=\"width: 250px;\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/3ddd18eb-ebook-cover_10q60wo0n00wo01k000028-1.png\" alt=\"Book cover titled &quot;Can a Bear Make a Video in the Woods?&quot; with a man in a bear costume holding a selfie stick in a forest.\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/3ddd18eb-ebook-cover_10q60wo0n00wo01k000028-1.png 828w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/3ddd18eb-ebook-cover_10q60wo0n00wo01k000028-1-211x300.png 211w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/3ddd18eb-ebook-cover_10q60wo0n00wo01k000028-1-721x1024.png 721w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/3ddd18eb-ebook-cover_10q60wo0n00wo01k000028-1-768x1091.png 768w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/3ddd18eb-ebook-cover_10q60wo0n00wo01k000028-1-150x213.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><\/td><\/tr><tr><td>In this episode, Matt Pierce, Andy Owen, and Justin Simon talk through our Video Viewer Research and analyze the common elements we found in great instructional and informational videos.<br><br><a href=\"https:\/\/www.techsmith.com\/video-workflow.html?wchannelid=5k1rll3hwz&amp;wmediaid=3wu1iwaqdk\">https:\/\/www.techsmith.com\/video-workflow.html?wchannelid=5k1rll3hwz&amp;wmediaid=3wu1iwaqdk<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.techsmith.com\/video-workflow.html?wchannelid=5k1rll3hwz&amp;wmediaid=3wu1iwaqdk\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"279\" class=\"wp-image-304015\" style=\"width: 500px;\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646251401_goodvidVL.1646251405305-1.png\" alt=\"Three men smiling in front of text bands reading &quot;Attributes of Good Videos.&quot;\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646251401_goodvidVL.1646251405305-1.png 1256w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646251401_goodvidVL.1646251405305-1-300x168.png 300w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646251401_goodvidVL.1646251405305-1-1024x572.png 1024w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646251401_goodvidVL.1646251405305-1-768x429.png 768w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1646251401_goodvidVL.1646251405305-1-150x84.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/td><\/tr><tr><td>Whether you&#8217;re making a video to share information or teach someone, you want your message to have the right impact. There are a lot of moving pieces &#8211; lights, audio, editing, titles, thumbnails, descriptions, and more &#8211; how do you know which will have the impact you&#8217;re looking for. We sit down with Andrew Kan to discuss the lessons he&#8217;s learned as a video creator, and we&#8217;ll lean into his catchphrase, &#8220;if he Kan, you Kan too.&#8221;&nbsp;<br><br><a href=\"https:\/\/www.youtube.com\/watch?v=o5XObUPGxgw\">https:\/\/www.youtube.com\/watch?v=o5XObUPGxgw<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.youtube.com\/watch?v=o5XObUPGxgw\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"279\" class=\"wp-image-303438\" style=\"width: 500px;\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1645041960_kan.1645041961018.png\" alt=\"Promotional graphic for &quot;MAKING IMPACTFUL VIDEOS&quot; with a grayscale portrait on a yellow background.\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1645041960_kan.1645041961018.png 1039w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1645041960_kan.1645041961018-300x167.png 300w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1645041960_kan.1645041961018-1024x572.png 1024w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1645041960_kan.1645041961018-768x429.png 768w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1645041960_kan.1645041961018-150x84.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/td><\/tr><tr><td>Want more advice about editing video? Check out our video podcast, The Visual Lounge: Video Workflow. We talk about a variety of video topics to help you learn how to create better videos. Topics include conversations about using splits and cuts, selecting music, better lighting, using transitions, and more. New episodes are added weekly.<br>&nbsp;<br><a href=\"https:\/\/www.techsmith.com\/video-workflow.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.techsmith.com\/video-workflow.html<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.techsmith.com\/video-workflow.html\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" class=\"wp-image-303894\" style=\"width: 500px;\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1624894257_videoworkflowthumbnail_640x360.1624894257324-2.png\" alt=\"Banner for The Visual Lounge by TechSmith featuring three people and the text 'VIDEO WORKFLOW.'\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1624894257_videoworkflowthumbnail_640x360.1624894257324-2.png 640w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1624894257_videoworkflowthumbnail_640x360.1624894257324-2-300x169.png 300w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1624894257_videoworkflowthumbnail_640x360.1624894257324-2-150x84.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-about-nick-nimmin\">About Nick Nimmin<\/h2>\n\n\n\n<p style=\"font-size:15px\">Nick Nimmin is a YouTube-certified expert and content creator best known for his channel, Nick Nimmin, on which he demonstrates tutorials on how to grow your channel&#8217;s following and create engaging content. Nick is passionate about using the power of YouTube and online video to create and connect with an audience, expand influence and grow businesses. In addition to teaching others, he&#8217;s grown his personal YouTube channel to over 800,000 subscribers. He loves to talk about live streaming, audience development and growing social influence using YouTube. Not only does Nick make tutorial videos to help people make videos, he also started a service called &#8220;Tuber Tools.&#8221; Tuber Tools is a website where you can buy YouTube channel art and graphics to help you strengthen your online videos. Nick is all about making it easier for his supporters to create videos. You can find all the services he offers through his <a href=\"https:\/\/www.nicknimmin.com\/\">personal website.<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\">Subscribe to Nick\u2019s YouTube channel and follow him on <a href=\"https:\/\/www.linkedin.com\/in\/nicknimmin\/?originalSubdomain=th\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/nimminlive\/?ref=page_internal\">Facebook<\/a>, and <a href=\"https:\/\/twitter.com\/NickNimmin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a>.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_83x19lrxnpcwdxqvgob2l084t_public_1644861337_NickNimmin-2.1644861341528-791x1024.jpg\" alt=\"Person with glasses and a beard wearing a blue shirt looking at the camera.\" class=\"wp-image-303866 size-full\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nick-nimmin-starter-pack-for-camtasia-free-materials\">Nick Nimmin Starter Pack for Camtasia (Free Materials)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"442\" src=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1653394939_d268dab1-nn-logo-block_10gm0ca000000000000028.1653394939415.png\" alt=\"Graphic with &quot;Nick Nimmin YouTube Starter Pack&quot; in bold text.\" class=\"wp-image-303873 size-full\" srcset=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1653394939_d268dab1-nn-logo-block_10gm0ca000000000000028.1653394939415.png 598w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1653394939_d268dab1-nn-logo-block_10gm0ca000000000000028.1653394939415-300x222.png 300w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1653394939_d268dab1-nn-logo-block_10gm0ca000000000000028.1653394939415-100x75.png 100w, https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/instructor_doz8zmse1yln01wa8mgkbfd8_public_1653394939_d268dab1-nn-logo-block_10gm0ca000000000000028.1653394939415-150x111.png 150w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Nick Nimmin is a YouTube Certified expert and content creator who helps people grow their presence on YouTube. As a TechSmith Camtasia pro, he&#8217;s <a href=\"https:\/\/discover.techsmith.com\/nick-nimmin-youtube-starter-pack\/\">created five free essential motion graphic templates<\/a> that will make your videos stand out!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary In this video, Nick walks us through the techniques he uses when creating an engaging video. As you watch the video, think about the following questions: The methods recommended in this video have helped Nick increase engagement on YouTube videos, but can help work in other settings as well. We encourage you to try [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":304031,"template":"single-tutorial-redesign.php","tcategory":[1909],"ttag":[],"tutorial_folder":[],"class_list":["post-303923","tutorial","type-tutorial","status-publish","has-post-thumbnail","hentry","tcategory-featured-creator-courses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy<\/title>\n<meta name=\"description\" content=\"Discover key video engagement techniques from Nick, including effective hooks, pattern interruptions, and open loops. Learn how to captivate your audience, predict viewer behavior, and boost engagement across platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy\" \/>\n<meta property=\"og:description\" content=\"Engage your audience with Nick Nimmin\u2019s video strategies. Learn hooks, open loops, and analytics techniques to keep viewers watching your videos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/\" \/>\n<meta property=\"og:site_name\" content=\"TechSmith Learn\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T17:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1651581896.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8001\" \/>\n\t<meta property=\"og:image:height\" content=\"4501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/\",\"name\":\"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/promo-image.1651581896.png\",\"datePublished\":\"2024-12-20T14:13:49+00:00\",\"dateModified\":\"2025-09-02T17:03:44+00:00\",\"description\":\"Discover key video engagement techniques from Nick, including effective hooks, pattern interruptions, and open loops. Learn how to captivate your audience, predict viewer behavior, and boost engagement across platforms.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/promo-image.1651581896.png\",\"contentUrl\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/promo-image.1651581896.png\",\"width\":8001,\"height\":4501,\"caption\":\"A chart symbol on a yellow and gray background next to a surprised man wearing glasses.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\\\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"All Tutorials\",\"item\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academy\",\"item\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/tutorials\\\/academy\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#website\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/\",\"name\":\"TechSmith Learn\",\"description\":\"Show What You Know\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#organization\",\"name\":\"TechSmith Corporation\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/techsmith-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/techsmith-logo.png\",\"width\":1307,\"height\":390,\"caption\":\"TechSmith Corporation\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techsmith.com\\\/learn\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy","description":"Discover key video engagement techniques from Nick, including effective hooks, pattern interruptions, and open loops. Learn how to captivate your audience, predict viewer behavior, and boost engagement across platforms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/","og_locale":"en_US","og_type":"article","og_title":"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy","og_description":"Engage your audience with Nick Nimmin\u2019s video strategies. Learn hooks, open loops, and analytics techniques to keep viewers watching your videos.","og_url":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/","og_site_name":"TechSmith Learn","article_modified_time":"2025-09-02T17:03:44+00:00","og_image":[{"width":8001,"height":4501,"url":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1651581896.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/","url":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/","name":"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin | TechSmith Academy","isPartOf":{"@id":"https:\/\/www.techsmith.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/#primaryimage"},"image":{"@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1651581896.png","datePublished":"2024-12-20T14:13:49+00:00","dateModified":"2025-09-02T17:03:44+00:00","description":"Discover key video engagement techniques from Nick, including effective hooks, pattern interruptions, and open loops. Learn how to captivate your audience, predict viewer behavior, and boost engagement across platforms.","breadcrumb":{"@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/#primaryimage","url":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1651581896.png","contentUrl":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2024\/12\/promo-image.1651581896.png","width":8001,"height":4501,"caption":"A chart symbol on a yellow and gray background next to a surprised man wearing glasses."},{"@type":"BreadcrumbList","@id":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/creating-videos-that-engage-viewers-and-keep-them-watching-nick-nimmin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"All Tutorials","item":"https:\/\/www.techsmith.com\/learn\/tutorials"},{"@type":"ListItem","position":2,"name":"Academy","item":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy"},{"@type":"ListItem","position":3,"name":"Creating Videos that Engage Viewers and Keep them Watching | Nick Nimmin"}]},{"@type":"WebSite","@id":"https:\/\/www.techsmith.com\/learn\/#website","url":"https:\/\/www.techsmith.com\/learn\/","name":"TechSmith Learn","description":"Show What You Know","publisher":{"@id":"https:\/\/www.techsmith.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techsmith.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techsmith.com\/learn\/#organization","name":"TechSmith Corporation","url":"https:\/\/www.techsmith.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techsmith.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2021\/09\/techsmith-logo.png","contentUrl":"https:\/\/www.techsmith.com\/learn\/wp-content\/uploads\/2021\/09\/techsmith-logo.png","width":1307,"height":390,"caption":"TechSmith Corporation"},"image":{"@id":"https:\/\/www.techsmith.com\/learn\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial\/303923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial"}],"about":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/types\/tutorial"}],"author":[{"embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/users\/80"}],"version-history":[{"count":3,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial\/303923\/revisions"}],"predecessor-version":[{"id":328940,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial\/303923\/revisions\/328940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/media\/304031"}],"wp:attachment":[{"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/media?parent=303923"}],"wp:term":[{"taxonomy":"tcategory","embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tcategory?post=303923"},{"taxonomy":"ttag","embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/ttag?post=303923"},{"taxonomy":"tutorial_folder","embeddable":true,"href":"https:\/\/www.techsmith.com\/learn\/wp-json\/wp\/v2\/tutorial_folder?post=303923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}