{"id":304159,"date":"2024-12-30T08:00:00","date_gmt":"2024-12-30T13:00:00","guid":{"rendered":"https:\/\/www.techsmith.com\/learn\/?post_type=tutorial&#038;p=304159"},"modified":"2025-05-01T10:05:14","modified_gmt":"2025-05-01T14:05:14","slug":"screen-recording-basics-publishing-and-analytics","status":"publish","type":"tutorial","link":"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/screen-recording-basics-publishing-and-analytics\/","title":{"rendered":"Screen Recording Basics: Publishing and Analytics"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>This course wraps up the Screen Recording Basics course. During this course, you&#8217;ll learn about rendering your video to get it ready to share with your audience. You&#8217;ll gain insight into the best file type, thoughts on destinations where you can host your video, and tips to ensure everything looks right and works well. The second lesson in the course dives into standard video analytics and what they mean. You&#8217;ll get a primer on using the data to help you understand and interpret how your video is performing. Finally, we&#8217;ll wrap up the series with some last pieces of advice for making screen recording videos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rendering-your-video-for-publishing\">Rendering Your Video for Publishing<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Render Your Video Before Publishing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aSsjC0yoUMY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This video will show you how to render your video before publishing. Here are a few tips and settings to consider adjusting before you publish your video:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure the file type you choose will work with your end destination<\/li>\n\n\n\n<li>If your software creates a player for you, make sure you add all files to your end destination for it to work properly<\/li>\n\n\n\n<li>Make sure everything is scaled correctly and that your captions are working<\/li>\n\n\n\n<li>If your software allows you to export to a platform directly, add customized information when possible (title, description, etc.)<\/li>\n<\/ul>\n\n\n\n<p>These final steps are vital to ensuring that your video runs smoothly on your chosen platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-analytics-and-performance\">Video Analytics and Performance<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Understand Video Performance and Measure Success\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Gxc12l0mZE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This video will show you how to understand and interpret your video&#8217;s performance. <\/p>\n\n\n\n<p>Here are some data points to consider when collecting and analyzing your video performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Number of plays<\/li>\n\n\n\n<li>Number of unique plays<\/li>\n\n\n\n<li>Watch time<\/li>\n\n\n\n<li>Audience retention<\/li>\n\n\n\n<li>Viewer demographics<\/li>\n\n\n\n<li>Viewer geography<\/li>\n\n\n\n<li>Traffic sources<\/li>\n\n\n\n<li>Playback locations<\/li>\n<\/ul>\n\n\n\n<p>Knowing how to gather and interpret video data correctly can help you improve future video production and increase engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-and-get-creating\">Final Thoughts and Get Creating<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3 Tips to Help Improve Your Screen Recordings\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rTBwCIkgDdc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>This video will provide a few final tips to help improve your screencasts.<\/p>\n\n\n\n<p>Here are a few last pieces of advice about your video production:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One of the best ways to improve is to keep practicing<\/li>\n\n\n\n<li>Try to improve with each new screencast<\/li>\n\n\n\n<li>Make the best video for your audience and your goals<\/li>\n<\/ul>\n\n\n\n<p>These tips can help you improve your screencasts each time, even just by a small increment.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-next-steps\">Your Next Steps<\/h2>\n\n\n\n<p>You&#8217;ve reached the end of this course, but your screen recording journey is just beginning! By applying the techniques you&#8217;ve learned\u2014from preparation to post-production\u2014you can create engaging and effective training videos for your team or audience. Don&#8217;t forget: mastery comes with practice. Experiment with <a href=\"https:\/\/www.techsmith.com\/camtasia\/features\/\">Camtasia&#8217;s features<\/a>, explore creative possibilities and always aim to make your videos clear and impactful. Now, it&#8217;s time to put your skills into action and make screen recordings that truly stand out!<\/p>\n\n\n\n<p>Check out more TechSmith Academy courses or the many excellent tutorials for <a href=\"https:\/\/www.techsmith.com\/learn\/tutorials\/snagit\/\">Snagit<\/a>, <a href=\"https:\/\/www.techsmith.com\/learn\/tutorials\/camtasia\/\">Camtasia<\/a>, and <a href=\"https:\/\/www.techsmith.com\/learn\/tutorials\/audiate\/\">Audiate<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This course wraps up the Screen Recording Basics course. During this course, you&#8217;ll learn about rendering your video to get it ready to share with your audience. You&#8217;ll gain insight into the best file type, thoughts on destinations where you can host your video, and tips to ensure everything looks right and works well. The [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":304131,"template":"single-tutorial-redesign.php","tcategory":[1916],"ttag":[],"tutorial_folder":[],"class_list":["post-304159","tutorial","type-tutorial","status-publish","has-post-thumbnail","hentry","tcategory-screen-recording-basics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Screen Recording Basics: Publishing and Analytics | Techsmith Academy<\/title>\n<meta name=\"description\" content=\"Learn rendering best practices, analyze video performance with key metrics, and master final tips for creating effective screencasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techsmith.com\/learn\/tutorials\/academy\/screen-recording-basics-publishing-and-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Screen Recording Basics: Publishing and Analytics | TechSmith Academy\" \/>\n<meta property=\"og:description\" content=\"Learn to render, publish, and analyze your videos like a pro! 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