TechSmith Enters the Apple Mac App Store With Camtasia for Mac 1.2

Mac Users Now Have Even Easier Access to the Best Screen Recording & Video Editing Software Specifically Designed for the Mac

Okemos, Mich. – February 10, 2011 – Camtasia for Mac 1.2 is now available in, and can be downloaded through Apple’s Mac App Store. Camtasia for Mac is TechSmith’s screen recording and video editing software, which allows users to easily make professional-looking screencasts; recordings of presentations done on computer screens. Its presence in Apple’s Mac App Store provides Mac users with a convenient, easy way to download and manage the software they already know and love. TechSmith is the world’s leading provider of screen capture and screen recording software.

“Mac users can download Camtasia for Mac directly through our website, but we felt Apple’s Mac App Store was a great opportunity to reach Mac users directly where they live and breathe,” said Shane Lovellette, product manager at TechSmith. “We know the importance Mac specific apps have for this user base. Making Camtasia for Mac available in the Apple Mac App Store enables users to easily download and update their software through their own communities of interest.”

Camtasia for Mac’s screen recording software is streamlined, intuitive and offers an array of easy-to-use features. Users can record onscreen activity, keynote slides, camera video, microphone or system audio. Users can also record in front of a live audience or at their desk, all with amazing quality and clarity. For education and compliance purposes, Camtasia for Mac has captioning capabilities, among many other features. Educators and business users alike can now create stunning, HD-quality video that is shared through numerous outputs, including YouTube and iTunes.

About TechSmith Corporation

Founded in 1987, TechSmith Corporation provides practical business and academic software tools and services. TechSmith's solutions enable users to capture, record and enhance digital content from their computer screens so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences. TechSmith products are used by 99 percent of the Fortune 500. Visit for more information.


All-in-One Capture, Camtasia, Camtasia Relay, Camtasia Studio, DubIt, EnSharpen, Enterprise Wide, ExpressShow, Jing, Morae, Rich Recording Technology (RRT),, Show The World, SmartFocus, Snagit, TechSmith, TSCC and UserVue are either registered marks or marks of TechSmith Corporation in the U.S. and/or other countries. This list is not a comprehensive list of all TechSmith Corporation marks. The absence of a name/mark or logo in this notice does not constitute a waiver of any intellectual property rights that TechSmith Corporation has established in any of its product, feature or service names/marks or logos. All other marks are the property of their respective owners. © 2011 by TechSmith Corporation. All rights reserved.

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