TechSmith Corporation Revenue Exceeds $50 Million in 2012

Demand for Visual Learning Solutions Drives Global Growth for Michigan-based Technology Company

OKEMOS, Mich. – February 25, 2013 – The past year proved to be momentous for TechSmith Corp., which has surpassed $50 million in revenue for 2012. TechSmith’s easy-to-use, visual solutions provide more than 10 million users with tools to create engaging visuals and sharp videos that grab attention and keep it. Over the past 25 years, TechSmith’s Snagit and Camtasia product lines have captivated individuals and professionals in more than 160 countries, with their user-friendly interfaces that redefine how consumers communicate.

During 2012 TechSmith had several major product launches, including Snagit 11, Camtasia Studio 8, Camtasia for Mac 2 and Coach’s Eye, which have thrilled users by better enabling them to capture, record and enhance digital content. TechSmith launched an Academic Solutions Team that has been on the forefront of the "flipped" learning movement in education. PCMag awarded Snagit on both Windows and Mac platforms their Editors’ Choice Award, praising it for its “quick, intuitive, no-nonsense way of performing simple tasks …combined with its enormous range of options.” Camtasia received several awards, including Best of Elearning! Video Capture, Production, Publishing Solution. Additional accolades include a top ranking in the Software 500 and Inc 500/5000 lists.

“At TechSmith we strive to help our customers communicate better by creating technology that’s simple to use,” said Bill Hamilton, founder and president of TechSmith. “Our line of products offers every type of employee, teacher and organization a visual communication solution that can save time and increase efficiency. By continuing to listen to our users’ needs and helping them solve the challenges they face every day, we have been able to build a strong company with great products, and reach this important milestone.”

TechSmith’s global sales increased 10 percent over the past two years. These sales were driven by global demand for effective visual learning solutions across the education and business sectors. Sales of Snagit licenses increased nine percent from 2010 to 2012, while sales of Camtasia Studio increased eight percent during the same time period. The company also witnessed strong growth of more than four percent in top international markets including Australia, the United Kingdom, Germany and Japan from 2010 to 2012.


About TechSmith Corporation

Founded in 1987, TechSmith Corporation provides practical business and academic software tools and services. TechSmith's solutions enable users to capture, record and enhance digital content so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences. TechSmith products are used by 99 percent of the Fortune 500. Visit for more information.


All-in-One Capture, Camtasia, Camtasia Relay, Camtasia Studio, Coach’s Eye, Jing, Morae, Rich Recording Technology (RRT),, Show the World, SmartFocus, Snagit, TechSmith and TSCC are either registered marks or marks of TechSmith Corporation in the U.S. and/or other countries. This list is not a comprehensive list of all TechSmith Corporation marks. The absence of a name/mark or logo in this notice does not constitute a waiver of any intellectual property rights that TechSmith Corporation has established in any of its product, feature or service names/marks or logos. All other marks are the property of their respective owners. © 2013 by TechSmith Corporation. All rights reserved.

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