Company History

Based in Okemos, Michigan, TechSmith provides over 180 countries around the world with screen capture and recording software for individual and professional use. We've made it our goal to give you tools that work just like you do, across multiple devices and locations.

Our desktop products, such as, Snagit, Camtasia, TechSmith Relay, and Morae, make it easy to create compelling, polished content you can share with anyone. Paired along with our mobile apps and integrations we’re helping people collaborate and share across different devices and make sure you can be productive wherever you are.

By constantly listening to customers and innovating new ways to solve technology challenges, TechSmith has moved to the front of the visual communication field. Now more than 200 employees strong, TechSmith develops a variety of applications that narrow communication gaps through images, videos, online hosting, and remote usability testing.

TechSmith has always helped you make great images and videos to communicate your ideas. Now we’re making a new commitment: to help you collaborate and share across your different devices and make sure you can be productive wherever you are.

Executive Team

William Hamilton, President

Bill HamiltonBill Hamilton started his career as a programmer in the early 1970s after graduating from Michigan State University. He worked for nearly a decade for the State of Michigan managing the development of medical information systems. Later, he managed the operations research section before leaving for the private sector. From 1982 to 1985, he was a vice president at an entrepreneurial start-up. He led the PC development group that was responsible for creating PC-based tools for logistics and supply chain management.

After working as a consultant for several years, Hamilton co-founded TechSmith in 1987. Initially TechSmith provided software development and consulting services to a broad range of regional and national clients. While Hamilton and his partners worked as consultants, they began actively developing software with the hopes of eventually leaving the consulting business. With hard work and persistence, TechSmith was able to complete the transition from a consulting to a software company by 1994.

TechSmith’s first important software product, Snagit, was first introduced in 1991 and continues as a cornerstone of the company’s product family today. Since then, Hamilton and his team have developed a full portfolio of products used by businesses, government and educators around the world, including Snagit, Jing, Camtasia Studio, Camtasia Relay, Morae, and Screencast.com.

Kate Cansfield, Director, Global Web Properties & Ecommerce

Kate Cansfield has over 12 years of experience in the software industry. She is responsible for the strategy and execution of web development efforts, as well as ensuring users have the best online shopping experience possible.

A graduate of the University of Michigan, Kate brought her expertise to TechSmith in 2008. She spent her first four years as a Business Development Manager and then the Sales Manager for the Global Enterprise Sales Team. Her experience in Sales helped her discover what TechSmith customers want in a world-class website and shopping experience.

Tod Cunningham

Tod Cunningham, Director of Mobile Development

When Tod first joined TechSmith in 2008, he helped bring Camtasia Relay to market by guiding the development efforts of the team. Currently, he manages the engineering team, helping them deliver high quality products on time that meet customer demand and market needs.

Prior to joining TechSmith, Tod was the development manager for the Manufacturing Solutions Division at Autodesk. He also led the engineering team, development and QA, for the Emerging Products and Technology (EP&T) group.

Tod graduated from the University of Toledo with a bachelor’s degree in computer engineering and computer science. He has more than 20 years of experience in software development and management. Early in his career, he founded Human Engineered Systems where he served as the president for five years.

Dean Craven

Dean Craven, Chief Technology Officer

Dean Craven joined TechSmith in 1995. He is responsible for leading the company's technical vision and guiding the company's technology development as well as leading the emerging products efforts at Techsmith, exploring how technology can meet users’ needs in new ways. Dean has been instrumental in growing the software development department at TechSmith, starting as one of the early Snagit developers and leading the initial Camtasia development.

Dean holds a bachelor's degree in computer science from Michigan State University. Prior to joining TechSmith, Dean worked with Harris Computer Systems as a Unix kernel programmer, followed by embedded systems development with a small startup, and as a network administrator for Michigan State University.

Tony Dunckel

Tony Dunckel, Vice President, Market Solutions

Tony Dunckel is responsible for guiding business strategy and execution for TechSmith's software solutions. Additionally, Tony is responsible for managing Cloud Services and the Camtasia and Camtasia Relay product lines.

Prior to this role, Tony held roles as Vice President of Web and Enterprise Services and Product Manager with TechSmith. Tony first came to TechSmith in 1995 as a member of the development team before leaving to spend seven years working in other development and product management roles for two Fortune 500 companies – EDS and Fidelity National Financial. He then rejoined the TechSmith team as a product manager in 2002 and has continued to help TechSmith grow.

Tony holds a bachelor's degree in business information systems and a MBA from Central Michigan University.

Dewey Hou

Dewey Hou, Vice President, Product Development

Dewey Hou joined TechSmith in 1990 and worked as a software developer and technical product manager until he was promoted to his current role as Vice President of Product Development.

Dewey is focused on improving product support both internally and externally at TechSmith. In this role, he is responsible for ensuring that technical support, user assistance services create successful customers whenever TechSmith products and services are used. He is also responsible for overall IT operations and the product development infrastructure.

Dewey holds a bachelor's degree in electrical engineering from Michigan State University.

Jim Hidley

James Hidlay, Vice President, Marketing

Jim Hidlay joined TechSmith in 2002, working as TechSmith’s Vice President of Sales and Business Development for over 10 years – giving him a range of experience with TechSmith’s growth and representation in countries all over the world.

Currently he works with his team to tell TechSmith’s story, build meaningful relationships with TechSmith users, and provide helpful content and solutions for both current and future customers. By overseeing global marketing initiatives, Jim ensures that all marketing efforts are coordinated to support TechSmith’s short and long-term goals.

Jim graduated from Michigan State University with a Bachelor’s of Science in Packaging. Previously, he gained 15 years of experience in sales and management positions at IBM, Microsoft, and Siebel Systems.

Don Nourse

Donald Nourse, Vice President, Finance and Administration

Don Nourse is responsible for accounting, finance, logistics, risk management, property management, and purchasing. Some of the key challenges he has addressed include growing a small company without using outside financing and transitioning TechSmith into a more specialized and efficient corporation.

Prior to joining TechSmith in 1995, Don served as the controller of a human services agency and a construction company. He also worked in the hospitality industry and has even done some software development. He holds a bachelor's degree in accounting, a MBA in financial economics from Michigan State University, and he is a Certified Management Accountant.

John Veit

John Veit, Director, Global Sales

John Veit has been a member of the TechSmith team since 2011. As the leader of TechSmith’s high performance global sales team, John works to optimize solutions and sales across all channels, including distribution and reseller partners, direct sales and web sales.

His team is focused on providing a world-class customer experience and best-of-breed solutions across both vertical and horizontal customer segments as well as facilitating and managing TechSmith’s partnerships with complementary vendors.

John earned a bachelor’s degree in computer engineering at the University of Michigan. Before joining TechSmith, he gained over 25 years of experience in a variety of sales and management positions by working for IBM, Lenovo, and a reseller.

Doug O'Brien

Doug O'Brien, Director, Strategic Business

Doug O’Brien joined TechSmith in December 2009. He is responsible for increasing market share and growing revenue in strategic markets by helping new and existing TechSmith customers and partners achieve their business goals.

Prior to joining TechSmith, Doug worked as a Senior Director at SAP. An executive with over 20 years of experience, Doug has also contributed to the success of other world-class organizations including Siebel Systems, Hyperion Software, and Xerox. Doug received his bachelor's degree from La Salle University and his teaching degree from Kean University.

Product Management

Jason Valade

Jason Valade, Camtasia Product Manager

Jason Valade joined the TechSmith team in 2012. He is responsible for the product direction of Camtasia. By engaging with users, Jason is able to interpret their needs and then relay these desires to his team. Jason and his team then deliberate and create new goals for Camtasia based on our customers’ wants.

Jason was first brought on board at TechSmith as the Customer Solutions Engineer for the education team. His experience working as an elementary school teacher and integrating technology into his curriculum gave TechSmith an edge when approaching the issues educators faced in their classrooms.

Jason graduated from Western Michigan University with a bachelor’s degree in elementary education and master’s degree in education technology.


Evangelism has been a part of TechSmith’s culture and business practices long before it was widely called “evangelism.” The ideology was always there due to the emphasis placed on the day-to-day interaction and conversations with customers and potential customers.

TechSmith’s evangelism activities give us the opportunity to speak directly with customers on a daily basis about the capabilities they'd like to see in our products. This helps us update existing products to meet our customers' needs, as well as develop new products to meet their increasing demands.

Betsy Weber

Betsy Weber, Chief Evangelist

Betsy Weber joined TechSmith in 2000. With over a decade of experience in corporate training and product management, Betsy has worked on both the development and customer service side of delivering business applications.

Betsy leads the company's highly-acclaimed evangelism program where she collaborates with customers, industry experts, and technologists from all over the world. She is a member of the Global Word of Mouth Marketing Association (WOMMA), and the American Society for Training & Development (ASTD).

Betsy holds a bachelor's degree in marketing and logistics management from Michigan State University and resides in Lansing, Michigan.

Anton Bollen

Anton Bollen, European Evangelist

Anton Bollen joined TechSmith in 2003. In his current role, he is spearheading TechSmith’s evangelism efforts in Europe by engaging users online through various social media channels as well as face-to-face at barcamps, trade shows, and visits.

He started his TechSmith career as an intern in the shipping department, but quickly transitioned into the user assistance department as an Instructional Specialist. In this role, Anton became an expert in creating training videos, focusing mainly on the localization of training materials into German, French, Japanese, and Korean.

Anton graduated from Michigan State University where he earned a bachelor’s degree in interdisciplinary studies in sociology with a cognate of international relations, as well as a degree in German. He lives in Berlin.

Trademark Information

Camtasia, Camtasia Relay, Camtasia Studio, DubIt, EnSharpen, Enterprise Wide, Expressshow, Jing, Morae, Rich Recording Technology (RRT), ScreenChomp, Screencast.com, Show The World, SmartFocus, Snagit, TechSmith, TSCC and UserVue are either registered marks or marks of TechSmith Corporation in the U.S. and/or other countries. This list is not a comprehensive list of all TechSmith Corporation marks. The absence of a name/mark or logo in this notice does not constitute a waiver of any intellectual property rights that TechSmith Corporation has established in any of its product, feature or service names/marks or logos. All other marks are the property of their respective owners. © 2013 by TechSmith Corporation. All rights reserved.


Share This Page