TechSmith and Microsoft are Reimagining Multi-Touch, Multi-Device World to Fuse Business and Technology


TechSmith Loop races ahead of leading enterprise demands to create a more efficient, effective workplace


Okemos, Mich. – August 1, 2015 – In a cloud, mobile and multi-device environment, it’s clear that technology is a catalyst for change. Enterprise decision makers are recognizing that technology facilitates efficiency and are adopting applications, platforms and software to transform how work gets done. Today, TechSmith launched TechSmith Loop, an immediate video review technology that leverages the power of side-by-side analysis to improve performance in the moment.

Available on Windows 10, Surface tablets and the new Microsoft Surface Hub, itself an advanced technology for enterprises, TechSmith Loop disrupts the process of observing and analyzing performance and makes feedback meaningful and measureable. Through its relationship with Microsoft and other strategic partners, TechSmith demonstrates its commitment to help people create once, and experience everywhere.

“Whether at work or at home, we want to help people achieve more,” said Dean Craven, chief technology officer at TechSmith. “With the widespread adoption of mobile devices and cloud-based technologies, we recognize that collaboration is the future of smart business. For the past 25 years, our goal has been to not just respond to new technology, but to enhance it by re-imagining how people and businesses stay connected and get work done.”

As the business ecosystem pivots, TechSmith is innovating around technology to define how people and organizations engage with and provide value in a participative world. With performance, process and quality improvement being significant challenges for most enterprises, TechSmith is further building on its long history of emerging technology to re-imagine solutions and experiences on new devices.

Join the Windows 10 revolution to do more and share more with TechSmith Loop, TechSmith Smart Player for Office, and TechSmith’s flagship screen capture and screen recording solutions Snagit and Camtasia.


About TechSmith Corporation
Founded in 1987, TechSmith Corporation provides practical business and academic platforms that can dramatically change how people communicate and collaborate across devices. TechSmith’s platforms enable users to work more effectively wherever they may be, and ensures that the process of creating, sharing and collaborating around content is simple and intuitive so that others can learn from their knowledge. Learn more at and follow @TechSmith on Twitter for the latest news.


Media Contacts:

Amanda Nadile
Racepoint Global
(617) 624-3244

Rachael Parker
TechSmith Corporation
(517) 381-2300