Incorporating an outro into your YouTube video is an easy way to increase watch time on your channel. Additionally, when done effectively, you can improve the results you receive from views of your videos–whether that be more subscribers to your channel, better reach, or more visits to your website.
In this post, we cover the basics of YouTube outros, along with how you can create your own.
What is a YouTube outro?
A YouTube outro, also sometimes referred to as the end screen, is the last part of your video, where you can incorporate one or several specific calls to action. Getting views for your video is likely one of your primary goals. Make it your secondary goal to leverage a YouTube outro to tell your viewer what to do next.
Creating a YouTube outro designed to leverage YouTube’s end screen capabilities helps you empower your viewer to easily click through to a strategic, relevant, next destination of your choice.
There are four different content types available for use in your end screens on YouTube, called elements. These four elements are:
- Video or playlist: allows you to link to a different individual video or a YouTube playlist of multiple videos.
- Subscribe: allows you to link to your own channel where a viewer can click to subscribe.
- Channel: allows you to link to a different YouTube channel.
- *Link to approved website: allows you to link to a website outside of YouTube.
Below are some examples of YouTube outros which leverage these different end screen elements.
In this first example YouTube creator Sean Cannell of Think Media leverages the subscribe element, and two playlist or video elements, to feature one of each. He also uses the space to share his Facebook, Twitter, and Instagram handles (though that field is not clickable) and display his company logo as well. Check out this outro on his YouTube channel.
In this next example, online video expert Gord Isman uses the link to approved website element in the upper left-hand side, the video element on the bottom left to link to a related video, and the subscribe element in the bottom right. You can view this particular outro on his YouTube channel.
In this final example, YouTube marketing expert Sunny Lenarduzzi uses two different video elements in her outro to point viewers to related content, and also a subscribe element. Like the first example, she also shares her handle for Instagram and Twitter in her outro, though that box is not clickable. Watch this outro on her YouTube channel.
YouTube outro requirements
We covered the different types of elements available on YouTube–as to requirements–your YouTube video must be at least twenty-five seconds long in order to add elements to an end screen.
Regarding duration, these elements can be used on screen for a minimum of five seconds, and a maximum of twenty seconds. Having these elements on screen longer rather than more briefly does give your audience more time to click. This is important to remember especially if you are incorporating multiple elements on the end screen for your YouTube outro.
As you think through creating your own custom outro, you’ll want to be mindful of the sizes of the different elements as well. Below you can view the sizing, measured in pixels. This is assuming you use a 1920 x 1080 canvas.
Refer to these sizes as you build your outro to your video so that everything comes together smoothly when you overlay these elements within YouTube.
Best practices for YouTube outros
You should feel empowered to get creative with your YouTube outro! But, there are still a few best practices you should keep in mind as you create yours.
Have a goal in mind
You should create an end screen which is relevant not only to the video but also supports a specific goal, whether that’s a goal for the particular video, a series of videos, or your channel as a whole.
Goals may include increasing watch time for your channel, getting more subscribers, or driving traffic to an external site, as a few examples. Whatever your goal–make sure there’s a “why” behind your approach.
Keep it clean and simple
There’s not much else to add to this best practice–keeping your end screen clean and simple allows you to prevent unnecessary distraction for your viewer. Make it easy for them to focus on whatever it is that you’d like them to focus on.
Use consistency to help build your brand
This is true not only for your YouTube outros but for intros, as well as for your videos as a whole. Using consistent colors, logos, editing styles, etc. will help your audience remember your brand and build trust with them, and help build brand equity.
Consider your channel holistically
This best practice may not be one that you are able to implement right away if you’re just getting started on YouTube, but you can begin thinking about it even if you are working on your very first video. What do you want to be known for? What is the story you’re trying to tell?
Thinking about your channel holistically, rather than by focusing solely on individual videos, allows you to strengthen your message. It also means you’ll have relevant, related content to point your viewer to next after they’ve viewed one of your videos.
How to create a YouTube outro
Now that we’ve covered some need-to-know information about YouTube outros, let’s look at how you can create your own. You don’t need a fancy animation maker to create outro templates. At TechSmith, our tool of choice for video creation is the Camtasia video editor, so we’ll show you how you can use it as an outro maker to create your own customized YouTube outro.
There are a few different approaches you could take, but we’ll show you how you can create a 20-second video that you can save as a template, and add on to the end of any of your videos. This allows you to have consistency among the outros on your YouTube videos.
Step 1: Create a new video project and select your background
First, open Camtasia, and select New Project. The default size of your new project will be 1920 x 1080. If you wish to add this outro to a video that’s a different size, be sure to resize your new project so that it matches.
Then, you can select a color for your background. If you’d prefer a motion backdrop to a static, solid colored backdrop, go to Library>Motion Backgrounds. There are additional options available through the subscription to TechSmith Assets for Camtasia as well.
Step 2: Add placeholder shapes and annotations to your template
Now that the backdrop is in place, simply add a few element-placeholders. This will allow you to perfect the placement now, to save yourself time on YouTube and keep your outros consistent. I mocked mine up in Snagit, then dragged them onto the canvas.
Note that when a viewer hovers over the subscribe element, there is a rectangle which will pop out, so keep that in mind if it will bother you if something near your subscribe button gets covered up, even if momentarily.
Step 3: Save it as a template
Once you have it set up exactly as you’d like it, produce your YouTube outro as it’s own MP4 video and be sure to save it. Now you can reuse it time and again by simply importing it into Camtasia, and dragging it to the end of your current video project.
Step 4: Simply upload your video to YouTube and add the end screen elements
Now that you have your outro built out and added to the end of one of your videos…it’s time to upload it to YouTube and add your end screen elements in just a few simple steps.
Step 5: Publish your YouTube video and analyze the results
The final step is to publish your video, now complete with your own custom YouTube outro! All that’s left to do is schedule yourself a regular reminder to check back on the analytics, make any tweaks to your strategy that you think is necessary based on your data, and continue to watch the views roll in.
After you publish your video to YouTube you can also share it on other social media platforms as well.
Now it’s time to put your knowledge to work. You can start to make videos for free by downloading the free trial of Camtasia today and create your own custom YouTube outro.
If you’d like to learn more about creating YouTube videos in general, check out How to Make a YouTube Video: The Ultimate Guide. And for more information about growing your YouTube channel specifically, check out our free TechSmith Academy course Video Promotion and Growing Your Audience, which features tips from several expert YouTube creators.