Good communication is key to the success of any workplace. And even though the number and types of communication tools are expanding, email and meetings remain the two go-to methods for many organizations.
Email is great. You can craft your email and review it to ensure accuracy and completion, you can send it to individuals, or to a group, and you can include images or documents to reinforce your point. However, according to Campaign Monitor, the average employee receives 94 emails a day. Your text-based email risks getting skimmed, or worse, ignored.
Even If the recipient does read it, there is still the risk that they misinterpret what you were trying to say.
Meetings are great, too. They provide an opportunity for organic discussion and allow you to convey your message more clearly. However, it can be difficult to get all the necessary people in the same room at one time. Face to face meetings can eat up the workday and sometimes we just need to give a quick update that doesn’t require a discussion.
A better option is video.
A video doesn’t encroach on others’ work time and ensures your email doesn’t get overlooked. Jay Baer is the owner of Convince & Convert, a New York Times best-selling author, and member of the Professionals Speakers Hall, and like many other business owners, has turned to video, not as an alternative, but as a complimentary piece to their everyday workplace communication.
Video can seem difficult or like a time-consuming endeavor, but when you’re sending a quick update video to your team, it doesn’t have to be super polished or complex. You can knock out interesting internal communication videos with nothing but a basic screen recorder. Simply sit in front of your webcam (or share your desktop screen) and talk through an email you otherwise would have sent.
Other ways you can use video are:
- Product updates
- New ideas
- Step-by-step instructions
- Data shareouts
- Training videos
We know video is a great resource for your internal communications strategy. Businesses who use the power of video to improve employee engagement are future-proofing their workplace. Not only is video content more effective, but employees want more visuals, and it’s extremely cost-effective, saving you time and money.
1. Video is more effective than email
Not only does video work, but it works better. During our visual communication research project, we gave 125 real-world office workers three tasks and gave them instructions to accomplish the tasks, randomly assigning the workers a plain text, text with images, or video version of the instructions. From this, we measured how quickly they completed tasks, their retention of information, and, of course, accuracy.
A video can be worth a million words. What we found is 67% of employees are better at completing tasks when information includes text with images (screenshots) or video than by communications featuring text alone. We also found employees absorb information 7% faster when communicated with visually. Companies would also see a 6% improvement in accuracy, simply by using video.
2. Video is preferred in the workplace
It shouldn’t come as a shock that our research found that most us would prefer to watch a video rather than read a bunch of text. It’s probably less shocking that we found Millennials want to see more video used in internal communication. Believe it or not, Millennials are also the world’s largest demographic and the largest portion of today’s workforce.
Millennials are no longer kids; they are established leaders and decision makers. And as younger generations make their way into the workforce, the demand for visual communication is only going to grow!
Regardless of age, the desire to see increased video
communication is pretty universal. In our research, we found that:
- 48% of all employees consider video the most engaging form ofcommunication
- 37% prefer text with images
- 15% who prefer text-based email
3. Video Saves Time and Money
Perhaps the biggest reason to use more video in, video actually can save you money.
A LOT of money.
Our research found that using more visuals in your internal communication can save that average employee, conservatively, 6 minutes and 43 seconds a day.
Six minutes and 43 seconds a day calculates out to over half an hour per week, and over 25 hours per year, for every employee. Using our economic modeling, which was conservative to avoid over-promising, a company would save approximately $1,200 a year in productivity per employee, just by using more visuals in the workplace. A company of 500 employees could add the productivity of 7 full-time employees without hiring a single person.
To show you just how powerful visuals can be for you and your company, we’ve created an ROI calculator that calculates the productivity your company could recover in time and money!
It’s clear that visuals are more effective, in demand, and save time and money. All that’s left to do is start creating. A simple screencast or unedited webcam recording can work. If you are looking to up your video game, you can learn about the basics of video creation for free at our TechSmith Academy. Lessons include script writing, lighting, recording your screen, audio recording, and more.
Get the report: Download the Value of Visuals Research to get more insights into how you can transform your workplace communication with visuals.