How to Maintain Visual Consistency in Your Documentation

mock up of content that looks visually consistent

A styled, cohesive document has the power to influence its readers, not only inform them. In this blog post, I’ll cover how you can leverage the power of branding in your documentation for visual consistency. I’ll also cover how you can style graphics with TechSmith Snagit so that all your visuals reinforce your brand.

Show Your True Colors

Branding holds a lot of power, and maintaining a cohesive brand is the even said to be the key to unlocking brand success. If a brand’s elements are inconsistent across platforms, it can cause confusion and may foster distrust.

Thankfully, maintaining visual consistency in your documentation doesn’t have to be challenging. Snagit makes creating visuals with a consistent look and feel a breeze.

It only takes a couple minutes to create a Snagit quick style theme with your brand colors. That way you can avoid eye-balling brand colors and ensure that you’re always on brand. Whenever you need to edit a screenshot or image, you’re arrows, shapes, and text styles will be in your exact brand colors.

Check out this video tutorial to learn how to create a quick style theme.

Add Style

Your brand is more than color. You likely have other stylistic markers that make up your brand identity.

Does your company use drop shadows, or do the graphics look flat? Are there round edges incorporated in your logos and designs, or are the edge angles sharp? You may think these visuals effects are too minor to matter, but when you include them in your documentation it adds a level of professionalism.

To edit a shape, annotation, or text style in Snagit, click on the tool and select a style, then adjust its properties. Once you fine tune your look, save the quick style so that you can reuse it later.

Want to be an all star? Do this for all your styles and then export them for your whole team or company.

Snagit Quick Styles

Apply Borders and Effects

Sometimes your documentation style guide needs to go into more detail.
Decide whether or not you want to add borders to your images to create visual boundaries on the page. You also may want to decide how you want to style cropped images. Do you want to apply a torn-edge effect to indicate that the image was cropped?

Snagit Torn Effect

These and other effects are functions in Snagit Editor in the Effects pane. Deciding up front how you intend to use effects will again help you create a consistent look and feel and strengthen the appeal of your document.
By following these simple steps, you can help build brand recognition one piece of collateral at a time.

Lauren North

Direct Marketing Specialist at TechSmith. I enjoy painting with watercolors, visiting our National Parks, and eating nachos.

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