viewing webinars

Three webinar best practices to boost your ROI in 2017

Webinars can be a great activity for you to demonstrate and share your expertise. They allow you to prove to your audience that you know your stuff, and can help educate them and give them valuable tools they can use right away. At TechSmith, we host a variety of webinars, including product demonstration webinars, training webinars, and joint webinars with industry leaders, such as this one we recently did with the Content Wrangler, titled ‘How to start small with video and get big improvements in customer service’.

Webinars: yes or no?

Before you start planning your webinars, be aware that a large amount of forethought goes into hosting and promotion. Make sure webinars are the right activity for your goals, and that you have a good idea of the logistics, distribution, and follow-up activities needed in order to make your webinar as successful as possible.

If hosting webinars is something you’ve said yes to, here are three webinar best practices to focus on to ensure you get the most out of your webinar activity:

1) Don’t skimp on planning

There are multiple steps that need to happen in order to host webinars. From topic selection, to finding a webinar provider, to deciding how to promote your webinar, it’s crucial to make sure you reach your target audiences with a compelling enough topic for them to register – and attend.

We found this article called 14 steps to hosting a successful webinar on Convince & Convert to be a helpful guide to get you started on planning your webinars for 2017.

2) Make it interactive

Webinars can easily default to a ‘sit and get’ delivery format, which isn’t always the most engaging experience for participants. However, you can make your webinar more engaging by building in interactive elements such as Q&A time, poll questions, video clips, and visuals. Harvard Business Review has a good article on Making the Most of Webinars that has great ideas around engaging viewers during the webinar.

3) Don’t forget about post-webinar activity

Another aspect to keep in mind when planning webinars is that the expectations of webinar participants has shifted. No longer do people feel that they have to attend a live webinar- in fact, only 16% of B2B consumers prefer live webinars. Instead, many people register for a webinar in order to get the recorded link and watch it on their own time.

A recent article called Post-Webinar Activities to Get the Most Bang for Your Buck from Business2Community provides some great tips and tricks to keep in mind when your webinar is finished, such as creating a transcript to help create additional pieces of content from the information covered in the webinar.

If this sounds like a lot of work, that’s because it is. But nothing easy is worth doing, right?

nothing worth doing is easy

What have been your biggest challenges with planning and hosting webinars? Share your experience, challenges, hesitations, and successes in the comments section below.

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Rachael Parker

Rachael Parker is the Global Content Strategy Manager at TechSmith.
You can follow her at @DJRachael

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