Tips for Content Engagement

Have you ever shared a video, sent an email, or created a post and had no idea if your content had been viewed? Or, have you had to communicate instructions repeatedly and spend time answering a seemingly endless series of questions?

Use the tips in this tutorial to provide additional context to your content, drive users to take action, provide specific instructions, or encourage conversations and feedback.

1. Update the Title
2. Provide Context & Resources in the Description
3. Add Conversation Prompts

When viewers open the link to your content, they see:

Here is an example of enhanced content that includes an updated title, description, and conversation prompt:

1. Update the Title

By default, Screencast uses the file name (for uploads from Screencast) or the date (for uploads from Snagit 2023 or later) for the title.

Replace your current title with a meaningful title to provide context about the subject, date created, action to complete, draft version number, content type, etc.

Example titles:

• Meeting name + date
• Demo + date
• Website Mockup, version 2
• How to Change Your Email Signature
• Quarterly Marketing Report, Q2 2022
• REVIEW REQUEST: Product Demo Video (1st Draft)

To edit the title:

1. In the Screencast Library, click to select the media.
2. Click the Edit Details button.
3. The Edit Details dialog appears. Enter a new title.
4. Click Save.

2. Provide Context & Resources in the Description

The content description allows you to provide additional context to your viewers. Consider what information is essential for your audience to understand your content. Be sure to provide guidance on the purpose of the collaboration.

Description ideas:

• A summary or overview of the content.
• A deadline for providing feedback or comments.
• Viewer instructions. What is the purpose of sharing this information? What action do you want your viewers to take?
• Links to resources or background information.
• For longer videos, create a table of contents for the content in the video with timestamps.

To edit the description:

1. In the Screencast Library, click to select the media.
2. Click the Edit Details button.
3. The Edit Details dialog appears. Edit the description to provide more information such as a summary of the content, a video table of contents, or links to other resources.
4. Click Save.

3. Add Conversation Prompts

Enter a prompt in the Conversation pane to get feedback from your team or to start a conversation around your content.

Here are some examples of types of prompts to include in the Conversation pane:

• For discussions:
  • Ask questions to spark the conversation.
  • Frame the context by including what your viewers should keep in mind as they watch or view your content.
  • Add a conversation thread at different points in a video to discuss that topic.
• To solicit feedback:
  • Include what type of review you’re seeking and the specific feedback criteria.
  • Include instructions for where reviewers should provide the feedback and the deadline.
  • Enter a simple prompt in the comments, such as, “Provide your feedback here.”
• For information shares or demos:
  • Anticipate questions and provide responses or answers for FAQs.
  • If you reference a resource in your video content, provide a direct link to the content in the comments.
  • Add a frame or arrow to point out a specific area and ask for feedback or ideas.
• For training or how to’s:
  • Enter a prompt in the comments, such as, “Do you have any questions?”

To learn more about conversations, see Manage Conversations and 5 Ways to Start the Conversation.