In June of 1987, the animated GIF was born. While the file format is just slightly older than the majority of millennials, it is widely used by people of all ages. The use of the GIF has peaked in popularity in recent years…the reason? Brands are seeking better social-media engagement.
Culture is better communicated and conveyed through visual media like video, which evokes emotion in audiences, and is more effective than static images or text alone. The GIF is a quick, digestible, auto-playing snippet of video, whose beauty is in it’s simplicity.
Creating a GIF is easier than you think. There are several options for tools that will help you make one easily from existing images or videos, either saved locally on your computer, in the cloud, on a flash drive, or from the internet.
Below, you’ll learn how to create a GIF from video you’ve captured on your Smartphone or tablet in four easy steps using TechSmith’s Snagit + mobile app Fuse.
If you would like to follow along with the steps outlined and don’t yet have Snagit installed on your computer, you can download a fully-functioning free trial here.
TechSmith Fuse is a free companion app for a smartphone or tablet that works together with Snagit. The app makes it easy to access video on your computer that you’ve captured on your device. You can download it in either the App Store or the Google Play Store.
Without further ado, let’s get started.
STEP 1: RECORD/SELECT THE VIDEO
Open TechSmith Fuse on your device, and either record a new video by choosing Video, or select an existing video to use by choosing Library>Gallery.
If you are creating a new video, be mindful of whether you prefer portrait or landscape orientation. It may also be a good idea to review the footage to make sure you’re satisfied with your brief video before moving on.
STEP 2: SEND THE VIDEO TO SNAGIT
Now that you’ve selected the video you’d like to use from within Fuse, you’ll want to open Snagit on your desktop and select the Connect Mobile Device option.
A QR Code will pop up. Select Share from within the Fuse app and then scan the code using the box that appears on your device’s screen. The media will be sent into the Snagit editor.
*Sidenote: This works for still images too! You won’t use the still images to create GIFs, but you you can use them to make memes! Sending your still images into Snagit is also a good way to gain quick access to the picture you took of a trade show booth that caught your attention, or the whiteboard full of notes that you captured with your phone that needs to be shared with your team.
STEP 3: SELECT THE PART OF THE VIDEO YOU’D LIKE TO CONVERT
From within Snagit, you can play back the video. You now have two options.
You can remove the unwanted sections of your video, and then click to create the GIF with all of the remaining content.
Your other option would be to select the portion of the video you’d like to convert and then click the GIF button.
I find the first option to be easier, but it’s really a matter of your personal preference.
STEP 4: CELEBRATE AND SHARE YOUR GLORIOUS ACHIEVEMENT
Now that you have successfully created your GIF, get sharing! Post it publicly to your company website, distribute it via email, or share it on social media.
Whether you’ve created the GIF to illustrate steps in a process, provide mini-demos, or maybe just to impress your friends, the use case possibilities are endless. Let your creative juices flow!
Creating a GIF is easy! If you’d like to view a quick recap, check out this video tutorial.
Are you already creating GIF’s from your mobile video content? I’d love to hear how, and what you’re using them for. Share your GIF, and/or your thoughts, in the comments below!