A product demonstration video illustrates how your product works by showing it in action. Demo videos are a compelling way to communicate your product’s value to prospective customers.
But don’t worry! Making a demo video is easier than you might think with the right tools and a bit of planning. Here’s how you can create a product demo video in four easy steps.
Step 1: Plan Your Demo Video
Failing to plan is planning to fail. To create a successful demo video strategy, there are a few points you must include. This is why it’s important that you take the time to plan before you jump into recording your video.
Below is an example of a demo video created by Hubspot.
As you plan your product demo, remember to include the following elements:
Describe the product
Provide a high-level introduction to what your product does — but keep it brief, since your audience is already interested (if they weren’t, they wouldn’t be viewing the video).
Provide a solution
While it can be tempting to focus exclusively on features, be sure to call out the problem(s) or pain points that your product can solve for your audience.
Show how the product works
Demonstrate the product in action. Remember not to go into TOO much detail, though. A demo video doesn’t necessarily need to show all the steps. That’s best done with a tutorial video.
And keep it relatively brief.
If you are working with a complex product, it might make sense to create multiple demo videos illustrating different aspects, but we recommend starting with something general that would appeal to your audience as a whole.
Provide the audience with a clear call-to-action (CTA)
At the end of the video, provide a clear, specific next step for your audience to take, such as download a trial, request more information, or even buy now.
Once you’ve thought through these elements, it’s helpful to write a script and a storyboard. Also, consider where you plan to host your video once it’s complete. With your plan in hand, it’s time to move on to step 2.
Step 2: Record your Product or Service in Action
To capture a software program in action, you’ll need a tool that will let you record your screen. We offer several screen recording tools here at TechSmith–Camtasia is a good choice for a demo video project since it’s an all-in-one program offering screen recording and video editing (If you need to record activity on an iOS device, TechSmith Capture is a good option for that–you can easily import your recording into Camtasia to edit it.)
Once you have your product pulled up on your computer, you may wish to walk through the product demonstration a few times for practice.
Be mindful of the desired dimensions of your finished video as you record. Stretching and resizing can result in poor quality. Considering the output size as you record will ensure that your finished video is crisp and clear.
When you’re ready, open Camtasia and select the record option. You’ll be prompted to select the region you wish to capture.
You’ll need to select the audio sources as well–system audio, microphone audio, neither, or both. Using system audio means anything that would normally play through your computer speakers will be captured. This could be important if sounds are important to your product demo.
But, it will ALSO record any sounds such as email or meeting notifications. If you choose to record your narration as you demonstrate, you will want to capture your microphone. However, if you have prepared a script, you will likely want to record the voice over separately, after capturing the onscreen action.
Now it’s time to hit the record button and walk through your demonstration.
When you’ve finished showing how the product works, hit stop. Use the same steps to capture any additional recordings outlined in your planning stage. Keep in mind, it’s easier to remove or trim down any unwanted footage than to have to re-record a missed step later.
Step 3: Edit your Video
Now comes the fun part–editing your video! If you’re new to this, don’t worry–Camtasia’s easy-to-use drag-and-drop editor makes it simple. You can trim your footage, add audio narration, incorporate an animated intro, include animated effects, and more. Review the full library of instructional tutorials to familiarize yourself with all of the available options. Use the storyboard you created to guide you. While there are lots of available editing options, there’s no need to go overboard. Keep it simple so that your audience can focus on what you’re trying to convey.
Step 4: Distribute Your Demo
The final step is distributing your demo video. From Camtasia, you can produce as an MP4, or upload directly to a hosting site such as YouTube, Vimeo, or TechSmith Screencast.
You may also wish to upload your video directly to your website or distribute it via email. One of the great aspects of a video is that it’s consumable on demand–gone are the days of having to schedule live demos!
Creating a product demo video is easier than you think
There you have it. In just four easy steps, you can be the proud creator of a product demo video. Camtasia makes it simple to record and edit with a single tool–and you can even test it out to make sure it’s a good fit for you.