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Snagit vs Camtasia: Which Screen Recording Software is Right for You?

Learn the differences between Snagit and Camtasia, what they can do, and how to decide which one is best for your project.

snagit vs camtasia

Are you looking for the best tool to capture your screen, but aren’t sure which one to choose? TechSmith makes two software products that are perfect for capturing what you see on your computer. Which one is right for you – Snagit vs Camtasia – depends a lot on if you want to create images or videos.

Snagit lets you take screenshots, edit your images, and record lightweight screen recordings. It’s perfect for giving feedback, creating clear documentation and training materials, and showing others exactly how to do something.

Camtasia, on the other hand, doesn’t let you take screenshots, but has a powerful screen recorder and built-in video editor. This makes it great for training and tutorial videos, product demos, and presentation recordings.

In this post, learn the difference between Snagit and Camtasia, what they can do, and how to decide which one is best for your project.

Images and screenshots: Do you want to capture, create, or edit images?

If you want to work with images, go with Snagit. Camtasia really only does video.

What can Snagit do with images? Not only can you grab pretty much any type of screenshot – a region, window, and full-screen (and easily adjust margins as you go), Snagit also lets you capture what extends beyond your screen.

Capture content that scrolls up and down, including seemingly infinitely-scrolling webpages, and panoramic content that extends beyond your screen—up, down, and side-to-side. This is priceless when you’re trying to capture online maps, interestingly-shaped images, and nested tables commonly seen in programs like Excel.


If you want to work with images, go with Snagit. Camtasia really only does video.

Snagit interface in action, with a screenshot, callouts, and step tool
If you want to create and work with images, Snagit is a clear choice.

Most importantly, Snagit makes it easy to edit screenshots the way you want. Add your own notes and comments with callouts, or type directly on the capture. Point things out with arrows and stamps. Blur your screenshot or simplify things you don’t want people to see. Resize, adjust colors, and crop your image to the right size. Or, create images from scratch with shapes, lines, and more.

You can even move things around in your capture and edit or replace text with OCR.

With so many image editing features, some people just get Snagit for that.  But since it has both image capture and editing, it’s easy to capture and create great-looking, consistently-themed images, and share to popular destinations. When deciding between Snagit vs Camtasia, people tend to choose Snagit for making images for documentation, creating elearning materials, creating written tutorials, and similar tasks.

Videos and screen recordings: Do you need a basic or fancy video?

For no-frills video, Snagit’s your best bet. You can easily record video of your screen toggle between your screen and webcam, and trim out what you don’t want from the beginning, middle or end. That’s pretty much all you can do with Snagit video editing (although you can also make an animated GIF from any short video clip, and take still frames from a video).

Snagit logo with a line drawing of a simple video with toggle-webcam. Camtasia logo with fancier video and PIP webcam, animations, quizzing, captions, and more
If you want to create or edit fancier videos, Camtasia is the one to choose.

With simple video recording and basic video editing options, Snagit has a low learning curve, so it’s easy to make a complete video from start to finish in just a few clicks.

For more polished video, choose Camtasia. It offers the whole toolbox of video creation and editing tools—cuts, splicing, animations, spotlights, keystrokes, callouts, zooms, transitions, backgrounds, music, sound effects, and picture-in-picture webcam. Make videos interactive with quizzing and hotspots.

If you need accessibility, Camtasia offers captioning, not only great for ADA compliance but also handy when you want to give people the option of viewing your content with the sound turned ‘off’ on social media. The learning curve is a bit higher with Camtasia, but well worth it (and still much easier to learn than some other powerful video programs on the market).

For a professional-looking video, Camtasia is definitely the one to choose.

Whether you go with Snagit or Camtasia for video creation and editing, making videos yourself saves you time and money.  When you hire an outside company, the average cost for a 60-second explainer video is $7,972​ and takes around five and a half weeks to complete.

In contrast, you can make and share your own videos for a fraction of the price, on a much faster timeline. Lindy Belley, Marketing Coordinator at Integrity Data, explains how her department is able to save resources by making videos in-house: “I know if I have to turn something out quickly, I can pull it into Camtasia and make all of my changes within minutes,” said Lindy. “I don’t know that I could have done that with any other video production tool.”

What do you want to do?

Another way to decide between Snagit vs Camtasia is by what you want to accomplish, and how quickly.  

Again, if you want to capture images and edit them, Snagit is the clear choice. But since both Snagit and Camtasia do video capturing, here are some differences in how people use each product, to help you choose.

Illustration showing the Snagit logo with shorter shelf-life videos vs the Camtasia logo with longer shelf-life videos
People often choose Camtasia for videos that have a longer shelf life.

People typically say they love Snagit for quick, spontaneous, videos with a relatively short shelf life. Use cases include to:

  • Create a quick video to show a colleague something
  • Make one-take videos that walk-through how to do things
  • Record your screen to share information
  • Capture screen footage of IT-related issues
  • Send a personalized message or feedback to someone (aka video voicemail)
  • Import video to trim out sections of the beginning, middle or end
  • Or any other video that needs minimal editing and features
Joshua Ho, CEO of Referral Rock, using Snagit on his laptop
Using screenshots and images is much faster than verbally trying to describe things, explains Joshua Ho, CEO of Referral Rock. “Snagit makes communication with visuals a thousand times easier.”

On the other hand, people choose Camtasia for videos that are planned, scripted, and have a longer shelf-life for a larger audience. Popular types of videos include:

  • Tutorials, demos, and how-to videos for training
  • YouTube videos, and other marketing content, including for social media
  • Engaging video lessons for online and blended learning
  • Accessible videos with captions for silent viewing
  • Rich videos with music, system sounds, and backgrounds
  • Interactive videos with quizzing and clickable links

While either tool can help you create and edit useful videos, the purpose of your project will help you decide which solution is right for you.

Is price a consideration?

Ultimately you want the best tool for the job. Choose a screen capture tool based on your project goals, not based on price.  

That being said, there is a price difference. Snagit is less expensive at $49.95, with Camtasia the more expensive option at $249. If you want to create engaging videos, though, the cost of Camtasia is well worth it.

There are non-profit and education discounts, along with volume discounts and enterprise pricing that can help you get these tools for your team or company.  

When choosing between Snagit vs Camtasia, if you can only provide one screen capture tool for everyone (regardless of project goals), Snagit is a good way to go. It will give your organization image capture and editing plus basic video creation and trimming, with a low learning curve to start seeing increased productivity right away. You can always get Camtasia for a subset of employees who need to create training, demo, and other videos.

Both Snagit and Camtasia are valuable tools

Since they do different things, Snagit and Camtasia are both valuable tools to have on your desktop. Both work on Windows and Mac and have a host of sharing options like Screencast, Google Drive, Microsoft Word, YouTube, and more.

Collage of screen recordings from Camtasia and Snagit
Both Snagit and Camtasia are great to have in your tool set

When you want to share an effective screenshot, Snagit is the quick and easy way to communicate information. When you want to create an effective tutorial video, Camtasia is a great choice.  Even people who have never made a video before can learn to use Camtasia, so having it for everyone lets them use their new skill set on an as-needed basis.

When you want to share information, it’s important to have the right tools in your toolbox when you need them. Whether you choose Snagit, Camtasia, or both, having quality screen capture solutions will help you share knowledge and save time.

Want to try these tools to see how they work for you? Get a free trial of Snagit and Camtasia.


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