Company Video

5 Reasons Your Company Needs to be Using Video

We often associate video with entertainment because that’s where it’s excelled for so long, but because it’s such an engaging medium that communicates complex messages, businesses are employing it to solve a slew of problems. If you’re not using video at work yet, or think you could be using it more, here are five practical reasons you should.

Build customer rapport with personal touch points

Videos are often made for the masses, which makes it that much more impactful when you get a custom video sent to your inbox. Sales departments all over the world are adopting video as a way to establish that regular, personal connection asynchronously. Oh, and if you associate custom with expensive–don’t. You can record a video for a customer in the same amount of time it would take to call, probably using tech you already have at your desk. Chad Riddersen, owner of Deviate Labs, improved his close rate from 33 percent to 50 percent when he started adding quick Snagit videos to his outbound proposals. Read Chad’s story here.

Retain institutional knowledge

If you have experts retiring or moving on from your company, have them record workflows and best practices so that undocumented processes are not lost. If these are computer-related processes, record the computer screen as your expert walks through the steps. Or, if it’s a real-world task like setting up a server, record a video with your phone. This doesn’t have to be an expensive project in terms of time or financial investment, and these videos can be extremely valuable when onboarding new hires. If you’re looking for inspiration, see how Virgin Media is using video to retain knowledge at their company.

Streamline internal communication

Here are three practical ways that video can contribute to clearer, quicker communication in your organization.

Record meetings.
Whether company-wide meetings or customer calls, you could be capturing them with video. While note taking is the more traditional way to capture what happens in a meeting, the meeting tends to be captured through the ears of the notetaker and important things like tone, visual aids, and body language are lost. Just record it, so that anyone who missed it–or who was accidentally left off the invite–can catch up on the conversation later.

Expedite technical support.
Screenshots can be so helpful when seeking support, but sometimes it takes multiple marked-up screenshots to show your pain points. So, if you’re trying to tell your IT department “when I do THIS, THIS happens,” why not show it with a quick screen recording with Snagit? It’s a win-win, since you’ll be able to clearly communicate technical issues, and technical teams can send you back a short video to show exactly how to resolve issues.

Share report summaries and conference takeaways.
Maybe you prepared a slide deck with takeaways from a conference you attended, or maybe it’s that time of year that you need to share an annual report. For those times when a meeting seems like too much, but an email seems like not enough, send a video. It has the professionalism of a presentation while still allowing your viewers to watch at their convenience. Learn how to record a PowerPoint presentation with this Camtasia tutorial.

Demo products and offerings

Someone should be making demos on behalf of your company to show the product or services you are selling. These could be finely edited for your website, or they could be off-the-cuff demos that show how your solution solves specific customer problems. Apple is a company known for their demos, and they do a fantastic job. Here’s an official demo for the Apple watch, and here’s a video of a sales rep demoing the watch to a potential customer. Is one more effective than the other? Not necessarily. They serve a similar purpose, but have different goals, and so the kind of demo video you make depends on your goal. If you want to showcase your offering completely in a professional, branded way, then you may want to build a more formal video. However, if addressing customer questions and showing customer buy-in is more important to you, something casual could be more effective. Ultimately, you decide how scripted or conversational you want these to be, and how to deliver them.

Reach more customers

Video doesn’t have to stay behind company walls, and social platforms are a great place to attract new customers. It might not seem like an obvious place to advertise your offering, but consider this: where else are your target customers facing a computer screen with an open, curious mind before, during, and after work hours? Facebook is a great place to advertise, and if you take a look around you’ll see many companies using short, fun videos to draw attention to their brand–like the video below.


Can’t see the embedded video? Watch it on YouTube.

Where do you see a need for video in your organization?

Which of these reasons to start using video really stuck out to you? Let us know in the comments below.

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Andrea Perry

Andrea Perry is an Instructional Designer at TechSmith.

  • She also teaches violin and piano.
  • Her espresso intake is ridiculous.
  • She often daydreams about what it would be like to be Adele.